New from R/GA Sydney, the 2019 NRL Premiership campaign has just launched.
The film opens with North Queensland Cowboy Jason Taumalolo preparing to shoulder the weight of his community’s expectations for the coming season before moving through the club heartlands of the 16 men’s teams, and for the first time, the 4 women’s teams.
‘A New Era Begins’ puts the next generation of league talent in the spotlight, highlighting the changing of the guard that characterises this season, following the retirement of several legends at the conclusion of last year.
R/GA Sydney’s ECD, Craig Brooks, said the work was designed to be inclusive, simultaneously engaging both avid and fringe supporters.
Brooks said: “The NRL fanbase is divided into wildly-disparate heartlands, and our challenge was to bring their stories together, and to life.
“We created something packed full of community mythology, club subplots, and player insights…if you know what you’re looking for…but it equally stands alone as an authentic snapshot of our culture”.
The film is the result of a collaboration with Palme d’Or-winning Australian Director, Glendyn Ivin, who is known for his powerful and influential storytelling across film, television and commercials.
He said: “I love the energy of this campaign. Like the game itself there’s a powerful mix of poetry and raw athleticism.
“Working closely with the players and their stories has lent a documentary-like feeling of intimacy. It reflects the new players stepping up and the people they play for”.
R/GA is also behind an extended online content series for the NRL, designed to allow fans to delve deeper into the narrative of the film.
“Stories of the New Era” is a collection of short films featuring behind the scenes footage and insight from players, while an editorial series on NRL.com further explores its coded imagery.
Please login with linkedin to commentNRL
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]