Over $1,000,000 of free media space will be shared by some of Australia’s most creative charity and community organisations in 2018 as a part of goa’s Community Partnership Program – and the 2018 partners have been announced!
Each of the chosen organisations have pitched their creative ideas focusing on audience engagement, innovation and measurable outcomes. The goa community partnership program is aimed at producing advertising campaigns that are much more than outdoor branding objectives and actively engage with the community with their partner’s cause.
CEO and joint managing director at goa, Chris Tyquin, is thrilled with the caliber of this year’s applicants for the program. “Each year it is getting harder to select partners and we undergo a series of detailed evaluations for both the community organisation and ourselves as it is a true partnership between our businesses, aligning our objectives and being realistic in what we can achieve together.”
“We have had great success with our 2017 partners and are very excited to open our doors again to the chosen organisations in 2018 and we sincerely thank everyone who put forward an application,” he concluded.
The 2018 goa Community Program Partners are:
- Share the Dignity
- Queensland Rugby Union Grassroots Rugby
- Anglicare Southern Queensland
The chosen partners have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of X people per week across South East Queensland.
goa isn’t giving too much away about the campaigns just yet, as they will be hitting the streets in the new year, but it is safe to say that what will transpire will be innovative for digital out of home with a focus on cross-channel promotion and online integration to enhance interactivity with the campaigns.
This year the Anglicare Southern Queensland’s Arts&Minds campaign was awarded the Outdoor Media Association’s Grand Prix campaign for Quarter 2 and best use of innovation as well as gold and silver medals at the annual BADC awards. Next year’s campaign will again see Arts&Minds in the spotlight with an adaption of the campaign incorporating new and exciting elements and deepening the conversation about mental health and art therapy.
All organisations chosen have the opportunity to have their message heard in a unique way, with access to THE goa GRID and THE ICONIC SERIES and reaching a massive collective audience of 900,000 people per week across South East Queensland – the largest digital network in Queensland.
Please login with linkedin to commentgoa
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]