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B&T > Marketing > 15 Digital Facts Every Marketer Should Know
Marketing

15 Digital Facts Every Marketer Should Know

Staff Writers
Published on: 4th August 2014 at 2:00 PM
Staff Writers
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In 2014 digital is at the heart of everything for brand marketers and their campaigns — from email and social to webcasts and mobile.

This digital marketing age, no doubt, underscores the importance of omni-channel messaging in a time when consumers expect marketers to be always on.

Of course, marketers can meet and then exceed those expectations with the right digital know-how.

Here are 15 trends, tips, and stats that every modern marketer should know to create seamless, successful marketing campaigns in the digital age.

1. Blogs are 63% more likely to influence purchase decisions than magazines. (Optimind Technology)

2. Emails with no subject line were opened 8% more than those with a subject line. The reason: An email without a subject line shows more email preview text. (Signals)

3. Forty-seven percent of Americans say Facebook is the number one influencer of their purchases. (Social Media Today)

4. Seventy percent of marketers used Facebook to gain new customers. (HubSpot)

5. Seventy-seven percent of buyers are more likely to buy from a company if its CEO uses social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing).

Read the full 15 here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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