15 Digital Facts Every Marketer Should Know

ID:53874598

This story was originally published by

Digital is everywhere but what does digital marketing actually entail? Direct Marketing News' senior editor Natasha Smith shares 15 facts every marketer needs to know.

SHARE
THIS



In 2014 digital is at the heart of everything for brand marketers and their campaigns — from email and social to webcasts and mobile.

This digital marketing age, no doubt, underscores the importance of omni-channel messaging in a time when consumers expect marketers to be always on.

Of course, marketers can meet and then exceed those expectations with the right digital know-how.

Here are 15 trends, tips, and stats that every modern marketer should know to create seamless, successful marketing campaigns in the digital age.

1. Blogs are 63% more likely to influence purchase decisions than magazines. (Optimind Technology)

2. Emails with no subject line were opened 8% more than those with a subject line. The reason: An email without a subject line shows more email preview text. (Signals)

3. Forty-seven percent of Americans say Facebook is the number one influencer of their purchases. (Social Media Today)

4. Seventy percent of marketers used Facebook to gain new customers. (HubSpot)

5. Seventy-seven percent of buyers are more likely to buy from a company if its CEO uses social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing).

Read the full 15 here.

Please login with linkedin to comment

AAMI Marketing Plan Pinterest Saving

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine