Insights platform, Yabble has today launched the evolved Hey Yabble product, which combines in-house proprietary algorithms and AI to generate insights from unstructured text data in minutes.
The product’s new feature, Hey Yabble Count, joins Hey Yabble Query as the cornerstone of the Yabble offering.
Count and Query can be used separately or together for maximum benefit, and can improve productivity, save hours of manual work, and create detailed, transformative business insights.
A Yabble survey of insights professionals found that only 35 per cent of Australian respondents currently use text analytics tools to glean insights from data, but 91 per cent plan to use them the same or more in the next 12 months.
Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42 per cent), making analysis faster (41 per cent) and making analysis easier (52 per cent). Hey Yabble is meeting all of those needs and has already helped to save insights teams nearly 100,000 hours of manual processing.
Yabble CEO and founder, Kathryn Topp (featured image, left) said this evolution is a true game-changer that will allow businesses to spend time on what really matters – capitalising on opportunities – rather than manually analysing data.
“Hey Yabble’s fully automated insights engine can now count, read, analyse, and summarise any unstructured text data at a complete level in a matter of minutes — as opposed to days when done manually,” she said.
“This gives users the unmatched and incredibly valuable opportunity of addressing an insight much more quickly, allowing them to spend more activating against the insight and less time processing data.
“Through the power of Hey Yabble, one of our customers was able to analyse previously difficult to access insights from call centre transcripts to better understand their customer queries and staff support using Hey Yabble Count. While a national retailer uses Hey Yabble Query to generate insights from customer satisfaction comments down to an individual store level.”
Hey Yabble leverages OpenAI’s GPT-3 technology, as well as Yabble’s proprietary algorithms, which enable users to take any unstructured text data and analyse it for themes, sub-themes, and sentiment.
The result is a detailed and accurate understanding of text data that allows users to view the most talked-about subjects within a particular dataset and instantly highlight where the biggest drivers and inhibitors of their businesses lie, free of potential human bias.
“The pandemic has changed the way brands interact with their customers. Customer demands, sentiment, and expectations can change daily, which means brands need to act quickly,” said Topp.
“The speed with which we unlock insights from data is key to truly understanding the hearts and minds of customers and getting a firm grip on the market. We’re committed to providing a platform that will never let another dataset go to waste.”
Customers can use Hey Yabble Query independently of Hey Yabble Count or leverage the two together for maximum benefit.
Just by asking any open-ended question of Query, customers will receive a detailed insights summary, allowing deeper understanding of why trends are emerging, how people feel about them, and more.
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