MINI Australia Turns 60 With Stylish OOH Campaign Via DAN
MINI Australia has partnered with Dentsu Aegis Network to mark its 60th year in fitting style with a unique OOH campaign.
The collaboration between MINI, Posterscope, Vizeum and QMS builds on the passion and pride of the MINI community by recognising their support and inviting them to help celebrate the milestone.
The 60 Year Anniversary campaign has been inspired by the 75 per cent of new MINI owners who choose to name and personalise their car via the MINI new-owner welcome process.
Utilising number plate recognition technology, the dynamic digital OOH execution delivers bespoke messages tailored for each MINI driver as they pass a landmark Melbourne billboard location.
Vizeum Australia Verity Goold client leader – MINI said: “We wanted to celebrate the owners who are passionate about their MINI, in a unique and personalised way. It’s really exciting to work with MINI to deliver a customised campaign that encourages growth by celebrating and creating meaningful connections with their best customers.”
MINI head of marketing Alex McLean said: “We are delighted to execute a unique, personalised Out-of-Home campaign that recognises our valued MINI owners and celebrates the names they have chosen for their cars. At MINI we pride ourselves on being leaders of innovation and experience; this campaign really cements our position in this space.”
The 60 Year Anniversary campaign is running across the eastern seaboard and ACT until 7th December.
Latest News
WA Marketing Association Launches Under The Brand “We Are WAMA”
The WA Marketing Association will champion WA’s local marketing community.
diptyque And Like Fire Launch ‘A Scent In Song’ Campaign for New Perfume, Orphéon
Admittedly, B&T's trying a bit of cool namedropping in this headline, but not before Googling who they were first.
Enriching Customer Engagement Through AI And Analytics
Does your customer engagement need a bit of a pep & a spring clean? Read on with this Chux-esque read.
Verizon Fios Teases Gamers With ‘Unbreakable’ Gaming Controller Via McCann New York
Top news today if you're always smashing your gaming controller. Or, there's deep breathing exercises & scented candles.
YoPRO Recruits Ash Barty And Host Of Sporting Talent For Olympic Campaign Via Emotive
The gun has fired on the first of the Olympics ads! Expect a bit of national patriotism mixed in with some yogurt here.
Nike Settles Lil Nas X ‘Satan Shoes’ Lawsuit
Satan now reportedly doing rather nicely out of his Nike & Little Lucifer endorsements and trip to Georgia theme song.
Thursday TV Wrap: AFL Punts Seven To An Easy Win
The couch was the place to be for footy fans last night. B&T has no idea what calligraphy or découpage fans were up to.
Hackers Attempt To Sell The Data Of 500M LinkedIn Users
Hackers offering steak knives plus Kerri-Anne Kennerley's memoirs in desperate attempt to shift stolen LinkedIn data.
WARC Study: Highly Awarded Creative Ideas Are Significantly More Effective
Study finds winning industry awards isn't just great for an impressive email signature, they can actually sell shit too.
Poet Amanda Gorman, 23, Stars In Powerful US Vogue Cover
Poet Amanda Gorman stuns in latest Vogue cover and not a brown cardigan or matching corduroy as far as the eye can see.
Val Morgan: Easter Brings Biggest Cinema Audiences Since Pandemic Began
Easter certainly proved 'bums on seats' for the nation's cinemas; ironically, less so for the nation's churches.
Ryan Reynolds’ Satan Returns In Hellishly Fun Work For Mint Mobile
Once again Satan proves he's got the best heavy metal bands, the best virgin sacrifices and now the funniest ads, too.
Dentsu Italy Releases ‘The Women’s Body Issue’ White Paper Into Gender Equality In Adland
Dentsu Italy taking a lead on gender equality in adland. Which, let's face it, doesn't exactly sound like the Italians.
Publicis-Owned Epsilon Announces Support For Unified ID 2.0
Sure this headline doesn't make a great deal of sense, so let the cookie in the lead image be your guide.
KWP! Launches Brand Identity For Adelaide’s Winter Festival, Illuminate
The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, went live on Thursday as part of the launch of the event’s program highlights. The work is the result of months of close collaboration with Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi […]
Hype DC Celebrates Sneaker Culture In New Campaign
Is there a greater supporter of sneaker culture than adland? Aside from rap musicians & illegal ecstasy distribution.
Women Leading Tech: MiQ’s Annie Marendaz On The Importance Of Listening To Women In The Workplace
Annie Marendaz talks the importance of listening to women in the workplace. No mention of a staff singalong, however.
DoubleVerify Snares Doug Campbell As New Chief Strategy Officer
Doug Campbell joins the DoubleVerify team. Confirms plans to bring his stand-up desk & 'Big Dawg' nickname with him.
How Marketers Can Get Tricky Digital Transformation Projects Off The Ground
Are your digital transformation projects still stuck on Post-It notes in the boardroom? Clear the wall instantly here.
Pinterest Launches Creator Code To Keep Content Positive, Safe And Inspiring
Pinterest unveils a creator code to keep content "positive, safe & inspiring". We have no plans to introduce it on B&T.
Yorkshire Tea Appoints Zeno Group Australia
When it comes to dunking our Scotch fingers here at B&T, Yorkshire Tea is only surpassed by Gordon's Gin.
Tourism Australia Launches First International Campaign In Over 12 months
Kiwis targeted in new Tourism Australia campaign. And mercifully no sign of the pavlova, Russell Crowe or Crowded House.
Yes! It’s Finally Happening: Cannes In Cairns Is A Go
Joined advertising or marketing for the rosé-fuelled boat parties? Maybe it's the Texan BBQs? We've got you covered.
Are Media And Bonzai Introduce Dynamic Carousel Advertising Format With Launch Partners Combined Franchise Services
Are Media has partnered with creative management platform, Bonzai, and real estate giant Combined Franchise Services to launch a first to market advertising format which empowers advertisers to create engaging and effective campaigns that showcase multiple products in one ad unit.
Spoof Bunnings Ad So Good People Thought It Was A Real Bunnings Ad
A trip to Bunnings is always a sensorial feast of smells - one part sausage, one part paint thinner & one part manure.
Optus Launches Program Allowing Customers To Pause Notifications Across All Devices
Optus has introduced an australia-first innovation ‘optus pause’, giving customers the ability to pause notifications and connectivity distractions. Whether it’s study time, bed time, dinner time or personal time, Optus Pause means users can temporarily pause connectivity on all, or some, of their Optus home and Optus mobile devices simultaneously. Optus Pause is free and […]
‘Byron Baes’ Is Coming To Netflix As Look Into The Lives Of Aussie Influencers
A trip to Byron just became quadruply more expensive as Netflix unveils plans to set up camp to explore its cliches.
Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits
Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference. The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia. “Having Webprofits take our team through a custom […]
Pizza Hut Hong Kong And Restaurant Yung Kee Release Elaborately Named Goose Pizza, Via Ogilvy
Pizza Hut has worked with Hong Kong restaurant Yung Kee to launch the ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. The pizza was inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate […]
Adorable Dog Steals Reporter’s Microphone During Live Weather Report
Further proof not to work with animals or children. You could even add homophobes & Collingwood supporters to the list.
