Snickers has ditched the “you’re not you when you’re hungry” tag for a new global campaign for its ice-cream bars, instead parodying the awkwardness of teen dating.
Unsurprisingly, the latest work’s called “The Date” and is the brainchild of Parisian agency CLM BBDO.
The spot’s due to first roll out in Germany, Europe, Russia and then Australia and, as you’ll see, follows a fairly universal theme of that uncomfortable first kiss. Check out the fun below:
