He’s back! B&T’s Cannes man on the ground, IAG marketeer Mark Pearson (in overly dark photo above), is back with his daily diary of all things creative and all things Côte d’Azur. Read his day trois snapshot here…
It’s hard to believe I’m at the half way point of my Cannes trip. I’m living in a constant state of feeling late for things and eagerly excited the next session.
However, for the first time this week, I’ve been graced with a late start. If I’m being honest, I did grapple with the idea of going to the beach for two hours but my summer body nor my tan was ready to frolic in the south of France sun. So that’s a pass.
Instead, I decided to take some advice from my boss and spend two hours down in the basement of the palais and get among all the awarded print campaigns. I’ll try and use 5 words or less to describe it. OOH, how I love you.
It was so awesome to walk through row after row of incredible work. It was like a free museum of advertising – does this exist somewhere in the world, if so, sign me up!
Being able to review the work side by side, really puts it into perspective and really highlights when something is truly incredible. I did get a little carried away though and ending up having to sprint to class to make the first session of the day.
Challenger thinking, presented by PHD Worldwide and Eatbigfish. A timely and acute talk about how big incumbent companies need to start really thinking and acting like challengers if they want to survive in the future. A great case study of Oatly (plant-based milk company) going up against big dairy.
As one of the many almond milk drinking millennial marketers, god we sound like a cult… It was great to see how a small challenger brand is using creativity, distinctiveness and purpose to go up against the dairy industry and make waves #donthaveacowman
The afternoon agenda lands me attending a session by Sheryl Sandberg, Facebook COO. As a non-frequent user of the book these days, I was quite keen to see what she had to say.
Firstly, Cannes is blessed with some incredible and intelligent women speakers this year. Sheryl is most certainly one of them. Most impressively, she’s weathered bigger brand storms than most people. So, as you can imagine, the interference of fake news during the previous US election was a hot topic.
However, despite this monumental PR nightmare for the brand, she had the tenacity and passion to come back fighting harder than ever. For not only better regulation but meaning for the brand, when trust for it was plummeting. She also spoke about how they are now working with governments in major regions, such as America and Europe, to help better govern themselves and protect people globally.
She talked on a personal note about growth through struggle, which was both relevant to her personal life challenges and with the brand. I left feeling with a much more positive impression of the company and a new-found adoration for this boss.
Then back to the classroom for a timely and relevant class on the power of having a strong client and agency relationship. The global brand manager from Unilever (Ben Curtis) and his agency partner (Tom Elliston) from LOLA Mullenlowe, gave any awesome and earnest presentation.
They act like mates and sort of look alike, perhaps this is where their synergy comes from.
They left the group with some pearls of wisdom about honesty, passion and time together being the most important attributes for great team work. They also showed a great commercial they produced for Magnum Ice cream.
Fun fact, it featured one of my most favourite drag queens from RuPaul, Willem.
Magnum, shantay you stay.
Please login with linkedin to commentCannes Lions 2019
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]