Bastion Reputation Management, the corporate affairs and strategic communications firm within the Bastion Collective, has appointed Michele Fonseca to the role of head media trainer and Ibrahim Rasheed as senior media strategist.
As head media trainer, Michele Fonseca will take a leading role in Bastion Reputation Management’s growing media training and facilitation practice.
She will apply her extensive media training, executive coaching and strategic and change management skills to support senior executives in telling an authentic and compelling organisational story.
Prior to joining Bastion Reputation Management, Michele had extensive experience as a journalist working across some of the ABC’s flagship programs including ABC News, The 7.30 Report, AM and PM.
After a stint as a communications consultant, Michele returned to the ABC in senior management roles.
She worked as the head of strategy and staff development for ABC News where she focused on the ABC’s transformation to a 24/7 digital news service.
Later, she worked as the ABC’s head of community engagement, diversity & inclusion where she supported women and culturally diverse employees into senior leadership positions across the organisation.
Ibrahim Rasheed joins the agency after spending two years as head of corporate communications at Bank of Maldives, the island nation’s largest retail bank.
Ibrahim has also worked in various communications roles at the United Nations and spent three years as Under Secretary at the President’s Office in Maldives.
He will join the agency’s growing media & insights practice.
Brian Walsh, the MD at Bastion Reputation Management, said that both Fonseca and Rasheed would help complement the existing expertise within the business and continue to expand the support RM provides its clients across business, Government, sport and community.
Walsh said: “We are thrilled to have secured the services of both Michele and Ibrahim and both bring a wealth of knowledge and experience as well as unique skills that will help to round out our team at Bastion Reputation Management.
“It has been a busy few years for Bastion Reputation Management and our focus remains on providing clients with honest and strategic advice to help build their own internal capability to make the right decisions when dealing with complex issues.
He added: “There is a growing trend from board directors to drive their executive teams to focus on reputation as part of business as usual rather than what they have traditionally done, which is to focus on a tick-a-box risk compliance process that asks whether something is legal than if it is fair or the right thing to do.
“Good organisations are no longer prepared to wait for a crisis to emerge or a Royal Commission to be called before finding out if they have their house in order.
“What we are seeing now is a steady increase in the number of organisations approaching us to help them develop proactive reputation management processes and put in place crisis preparedness plans before something happens.”
2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time pent of 19 per cent on the year prior. IAB Australia endorsed Digital Content Planning data, released by […]
Venture capitalist Dr Elaine Stead sued the Australian Financial Review and their columnist Joe Aston for defamatory statements, which included calling her a “feminist cretin”. The Sydney Federal Court has ruled that Dr Stead must receive $280, 000 in aggravated and ordinary damages based on comments Aston made in in 2019. Defamatory remarks were found […]
A new integrated campaign launched this week from Publicis Groupe via The Neighbourhood renews the tradition of genies appearing in Tim Tam ads, with Tim Robards trading roses for Australia’s favourite chocolate biscuits. The new television spot explores the familiar, playful dynamic between genies and their masters, as wishes rarely turn out the way you […]
McCann Sydney has announced the appointment of Lucy Gavan as senior strategist. Gavan joins McCann Sydney, part of independent network, HERO, after five years at brand consultancy, Interbrand, building and reimagining the identities and experiences for many Australian iconic brands, including Telstra, Westpac, Federation Square and Sydney Opera House. Executive strategy director Roshni Hegerman says […]
VCCP has kicked off 2021 by adding Nathan Pashley and Heath Sims to its creative department, and Tilly Treloar to its the strategy department. Pashley and Sims are an established creative team who previously worked together at 72andSunny, creating campaigns for the likes of Tooheys Extra Dry, Byron Bay Brewery, Google Nest, Amaysim, and Kosciuszko […]
Global advertising investment is forecast to grow by 5.8% globally and 5.9% in Australia in 2021, according to the dentsu 2021 Ad Spend Report. The report combines data from 59 markets and anticipates that $US579bn will be spent globally with all regions enjoying growth to offset a fall of 8.8% in 2020. Australia’s forecasted growth […]
QMS Media has appointed former JC Decaux national sales director (independent agencies) David Pullinger to the newly created role of general manager, independent agencies and direct sales. The appointment comes in a bid to further drive growth in what QMS describes as the “significant independent agency and direct sales market”. With more than 20 years’ […]
Stan has today officially announced pricing for its new add- on Sport package in the lead up to the Super Rugby season kicking off. Stan’s add-on Sport package will be available for $10 a month and Stan will be the only place to watch every match. Consumers can enjoy Rugby ad-free, live and on demand […]
Facebook has introduced new safeguards to limit the spread of misinformation around the Holocaust. The new measures, announced on International Holocaust Rememberance Day, will see any Facebook user who searches for terms associated with either the Holocaust or Holocaust denial recieve a message from Facebook encouraging them to connect with credible information about the Holocaust. […]
When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) – it can be a pretty confusing landscape out there. The technology itself is complex, and this is further compounded by a lot myths doing the rounds. Before we start, if you need a quick refresher on the basics – what […]
Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category. The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and […]
Global creative platform Shutterstock has entered an agreement to purchase TurboSquid, considered the world’s largest 3D marketplace. For more than 20 years, TurboSquid has been a 3D industry leader, offering a unified 3D workflow, and operating a marketplace offering of more than 1 million 3D models, a 2D marketplace derived from 3D objects, and a […]
M&C Saatchi’s webinar series Open House kicked off last night, with an introductory session from Justin Graham, Group CEO AUNZ and Timothy Ng (pictured below), Account Manager. Open House is an initiative that consists of a series of free webinars, as well offering participants the chance to secure a paid internship, aimed at career movers, […]
WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency. The 2021 GEI is made up of 380 companies from 11 sectors headquartered across 44 countries and regions, all raising the […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]