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Reading: Bonds Unveils Social Media Queen & Former Neighbours’ Star Sarah Ellen As New Face
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B&T > Advertising > Bonds Unveils Social Media Queen & Former Neighbours’ Star Sarah Ellen As New Face
Advertising

Bonds Unveils Social Media Queen & Former Neighbours’ Star Sarah Ellen As New Face

Staff Writers
Published on: 20th February 2017 at 2:45 PM
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BONDS has engaged Millennial queen Sarah Ellen to be the face of BONDS Autumn Winter 2017, showcasing the brands retro-inspired sporty range of underwear and clothing. 

Sarah Ellen, actress, model and social media queen is the perfect representation of BONDS youth with her independent and fashionable style.

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At just 19 years old, Sarah’s built a social media following of more than 3 million fans, who have followed her career since it launched at the tender age of 14 when her first YouTube video of her dancing eyebrows went viral. Since then she has secured a highly coveted role in Neighbours playing the offspring of ’80’s super–couple Scott (Jason Donovan) and Charlene (Kylie Minogue) and worked with brands such as Dior, YSL and Prada. 

Screen Shot 2017-02-20 at 2.42.27 pm

As consumers look more towards social media to make purchasing decisions, BONDS tapped into Sarah’s social media following to enable the brand to talk directly to their target demographic for the range. The campaign allows BONDS to extend their reach and target their message through social media channels, wielding the social media star’s influence.

The campaign sees Sarah Ellen as the face of the campaign which includes that  announcement also aligns with BONDS larger content strategy which sees Sarah Ellen creatively direct a campaign later this year.

Sarah Ellen follows in the footsteps of a long list of esteemed BONDS girls including Miranda Kerr, Ruby Rose, Rachael Taylor, Iggy Azalea, Catherine McNeil and Kelly Gale.

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TAGGED: Ogilvy & Mather Sydney
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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