BONDS has engaged Millennial queen Sarah Ellen to be the face of BONDS Autumn Winter 2017, showcasing the brands retro-inspired sporty range of underwear and clothing.
Sarah Ellen, actress, model and social media queen is the perfect representation of BONDS youth with her independent and fashionable style.
At just 19 years old, Sarah’s built a social media following of more than 3 million fans, who have followed her career since it launched at the tender age of 14 when her first YouTube video of her dancing eyebrows went viral. Since then she has secured a highly coveted role in Neighbours playing the offspring of ’80’s super–couple Scott (Jason Donovan) and Charlene (Kylie Minogue) and worked with brands such as Dior, YSL and Prada.
As consumers look more towards social media to make purchasing decisions, BONDS tapped into Sarah’s social media following to enable the brand to talk directly to their target demographic for the range. The campaign allows BONDS to extend their reach and target their message through social media channels, wielding the social media star’s influence.
The campaign sees Sarah Ellen as the face of the campaign which includes that announcement also aligns with BONDS larger content strategy which sees Sarah Ellen creatively direct a campaign later this year.
Sarah Ellen follows in the footsteps of a long list of esteemed BONDS girls including Miranda Kerr, Ruby Rose, Rachael Taylor, Iggy Azalea, Catherine McNeil and Kelly Gale.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]