Bonds Unveils Social Media Queen & Former Neighbours’ Star Sarah Ellen As New Face

Bonds Unveils Social Media Queen & Former Neighbours’ Star Sarah Ellen As New Face

BONDS has engaged Millennial queen Sarah Ellen to be the face of BONDS Autumn Winter 2017, showcasing the brands retro-inspired sporty range of underwear and clothing. 

Sarah Ellen, actress, model and social media queen is the perfect representation of BONDS youth with her independent and fashionable style.

02_1371_A[16]

At just 19 years old, Sarah’s built a social media following of more than 3 million fans, who have followed her career since it launched at the tender age of 14 when her first YouTube video of her dancing eyebrows went viral. Since then she has secured a highly coveted role in Neighbours playing the offspring of ’80’s super–couple Scott (Jason Donovan) and Charlene (Kylie Minogue) and worked with brands such as Dior, YSL and Prada. 

Screen Shot 2017-02-20 at 2.42.27 pm

As consumers look more towards social media to make purchasing decisions, BONDS tapped into Sarah’s social media following to enable the brand to talk directly to their target demographic for the range. The campaign allows BONDS to extend their reach and target their message through social media channels, wielding the social media star’s influence.

The campaign sees Sarah Ellen as the face of the campaign which includes that  announcement also aligns with BONDS larger content strategy which sees Sarah Ellen creatively direct a campaign later this year.

Sarah Ellen follows in the footsteps of a long list of esteemed BONDS girls including Miranda Kerr, Ruby Rose, Rachael Taylor, Iggy Azalea, Catherine McNeil and Kelly Gale.




Please login with linkedin to comment

Ogilvy & Mather Sydney Sarah Ellen

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]