Network 10 today announced the appointment of Belle Stewart as commercial lead for its news and lifestyle site 10 Daily.

In this role, Belle is responsible for driving sales and commercial revenue for 10 Daily. Her appointment is effective immediately.

Network 10’s digital sales director Sophie Hicks Lloyd said: “It’s fantastic to be welcoming Belle to the team at a time of rapid growth for 10 Daily. Belle has deep digital commercial acumen and knows the digital publishing landscape well. We have some really exciting plans for the site in 2020 and she is the perfect person to lead the sales charge for the site, well into the future.”

Belle joins 10 from Concrete Playground where she was a senior business manager. Prior to Concrete Playground, she gained experience in the U.K. as brand strategist at Tastemade, responsible for the company’s brand and partnerships strategy. Belle also spent time at Pedestrian Group as advertising and partnerships manager, responsible for managing and developing sales and partnerships across Pedestrian.TV.

Belle said: “10 Daily has great momentum among readers and out in market. Having such a strong editorial team and being the official online ‘home’ of Network 10’s noisy shows like The Bachelorette, The Project and I’m A Celebrity … Get Me Out Of Here means we have a really powerful and unique proposition for brands to partner with.

“10 Daily’s first 18 months have been huge and in 2020, the site has big plans to grow its audience and commercial opportunities. I’m really excited to be part of the team and can’t wait to be the 10 Daily mouthpiece out in market.”