New content creation and distribution group Dual Entertainment has announced the launch of a new cooking show, Farm to Fork, coming soon to Network 10.
Filmed around Australia and hosted by MasterChef 2012 winner, author and chef Andy Allen, along with Michael Weldon and Courtney Roulston, Farm to Fork will debut on Network 10 next month.
Allen is one of the three new judges of MasterChef, the 12th season of which will launch on Network 10 in 2020.
In addition to the television show, Farm to Fork will extend into digital and social media, as well as licensing.
Farm to Fork will help all Australians eat and live well, inspiring families to not only cook at home but to also understand more about the produce they are using. The new brand’s key partners include Coles Supermarkets, Jalna Dairy Foods and Red Island Extra Virgin Olive Oil.
Coles chief marketing officer Lisa Ronson said: “We’re delighted to be partnering with Network 10 and Dual Entertainment to produce Farm to Fork, which will showcase incredible farmers across Australia who grow and harvest some of the most delicious produce enjoyed by Coles customers every day.
“Our strategy at Coles is to inspire customers through the best value food and drink solutions. Farm to Fork helps our customers learn how fresh produce gets from some of the most sustainable farms in Australia to the dining table, inspiring them to live healthier and happier lives.
“We’re delighted that our Own Brand development chef Michael Weldon will be co-hosting the production alongside Courtney Roulston and Andy Allen, cooking healthy and nutritious meals using the finest ingredients from Coles.”
Farm to Fork is the first project to be delivered by Dual Entertainment, a premium content creation company set up earlier this year by media professionals Darren Anderson and Rikki-Lee Lacco (both in main photo).
Anderson said: “We are delighted to be working with Network 10, Coles, Jalna, Red Island and our other partners on this great new show.
“Farm to Fork is the perfect example of our strategy to create and distribute innovative, high-quality content across multiple platforms. Our aim is to make great content that delivers creative and effective marketing solutions for our clients.
“We’re looking forward to launching Farm to Fork. It’s the perfect addition to 10’s weekday afternoon line-up. It’s premium, informative and entertaining content – and content that takes viewers beyond the television screen to a range of other related media,” he said.