1.8M Australians Now On Disney+

Amsterdam, The Netherlands, 09/28/2019, Disney+ startscreen on tv. Disney+ online video, content streaming subscription service. Disney plus, Star wars, Marvel, Pixar, National Geographic.

Three months after entering the Australian market as a potential ‘Netflix beater’, Disney+ has already attracted close to 2 million subscribers.

This is according to new research from Roy Morgan, which has today released new data on the streaming choices of Australians.

Disney+’s 1.8 million subscribers makes it the fourth most popular service in Australia, behind Stan (3.7 million), Foxtel (4.8 million) and Netflix (12.2 million).

“Disney Plus is the latest provider in the market, and it appears to have landed with a bang,” said Roy Morgan CEO Michele Levine.

“Despite only being available since last November, it has already secured around 1.8 million viewers, nearly half the current viewership of Stan. The current COVID-19 pandemic, which has forced many Australians to self-isolate at home indefinitely, presents an unexpected opportunity for streaming companies such as Disney Plus to continue the momentum of customer growth in the months ahead.”

While Foxtel is still the second-most popular video subscription service, the data shows it is in decline.

Compared to 12 months ago, Foxtel has lost 98,000 subscribers, while services like Stan and Netflix have experienced steady growth.

“Subscription television services continue to grow in Australia. Over the past year, an additional 893,000 people gained access to a streaming service in their household. All subscription television services have experienced an increase in viewers over the last year with the exception of Foxtel, which dropped by around 100,000 compared with a year ago,” Levine said.

 




Please login with linkedin to comment

Disney Netflix Streaming

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]