Three months after entering the Australian market as a potential ‘Netflix beater’, Disney+ has already attracted close to 2 million subscribers.
This is according to new research from Roy Morgan, which has today released new data on the streaming choices of Australians.
Disney+’s 1.8 million subscribers makes it the fourth most popular service in Australia, behind Stan (3.7 million), Foxtel (4.8 million) and Netflix (12.2 million).
“Disney Plus is the latest provider in the market, and it appears to have landed with a bang,” said Roy Morgan CEO Michele Levine.
“Despite only being available since last November, it has already secured around 1.8 million viewers, nearly half the current viewership of Stan. The current COVID-19 pandemic, which has forced many Australians to self-isolate at home indefinitely, presents an unexpected opportunity for streaming companies such as Disney Plus to continue the momentum of customer growth in the months ahead.”
While Foxtel is still the second-most popular video subscription service, the data shows it is in decline.
Compared to 12 months ago, Foxtel has lost 98,000 subscribers, while services like Stan and Netflix have experienced steady growth.
“Subscription television services continue to grow in Australia. Over the past year, an additional 893,000 people gained access to a streaming service in their household. All subscription television services have experienced an increase in viewers over the last year with the exception of Foxtel, which dropped by around 100,000 compared with a year ago,” Levine said.
