iProspect lands NAB search account

iProspect lands NAB search account

Aegis agency iProspect has landed the National ustralia Bank media search account after a pitch.

B&T Magazine
Posted by B&T Magazine

The pitch started in September, although it is unknown which other agences had been involved, after Mindshare took the main media account late last year from ZenithOptimedia.

ZO had previously handled the lucrative search account, but the bank decided to split the specialism off from the main account during the pitch process.

Duties will extend across MLC and UBank, as well as the bank's main account, and will take effect from March 1.