iProspect lands NAB search account

iProspect lands NAB search account
SHARE
THIS



Aegis agency iProspect has landed the National ustralia Bank media search account after a pitch.

The pitch started in September, although it is unknown which other agences had been involved, after Mindshare took the main media account late last year from ZenithOptimedia.

ZO had previously handled the lucrative search account, but the bank decided to split the specialism off from the main account during the pitch process.

Duties will extend across MLC and UBank, as well as the bank's main account, and will take effect from March 1.

Please login with linkedin to comment

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]