White Agency gains Momentum

White Agency gains Momentum

The White Agency has won the digital business for clean energy provider, Momentum Energy after a six way pitch.

Momentum Energy is the retail arm of Hydro Tasmania, Australia’s largest generator of clean energy.

The White Agency’s remit includes supporting the retailer’s expansion across Australia through a digital strategy grounded in data which intends to increase brand relevance and drive acquisition.

Momentum Energy MD Nigel Clark said: “White stood out in their understanding of how to create value for customers which is a key strength of Momentum Energy’s.”

White Agency MD Sandy Park (pictured) said: “Momentum Energy is a hungry challenger brand with ambitious plans and a sustainable footprint. We’re thrilled to be embarking on such an important journey with them.”




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]