Rebekah Horne to lead Ten's digital strategy

Rebekah Horne to lead Ten's digital strategy
SHARE
THIS



Network Ten has recruited the former head of MySpace Australia and ex-DMG Radio Australia digital lead, Rebekah Horne, as chief digital officer.

Horne has been charged with the development of Ten’s digital media strategy in her new role, which is effective immediately.

Horne replaces Nick Spooner who left the free-to-air network in July 2011 to be Salmat Digital’s chief executive. Horne joins Ten through her company Inception Partners and will report directly to chief executive, James Warburton.

“We are delighted to welcome someone with Rebekah’s experience and skills to Network Ten,” Warburton said in a statement.

“We have made significant progress with our digital media business over the past 12 months and Rebekah will play a key role in accelerating our growth in that area.”

Horne was most recently CEO of Los Angeles-based social commerce platform, TopFloor.com. The start-up was funded by Google Ventures, Polaris and Science-Inc.

“The television industry has been faced with enormous changes that have had significant implications for all players in the value chain,” Horne said.

“This challenge provides the opportunity for the industry to overhaul its traditional model and ways of creating, distributing and monetising its content.”

Prior to TopFloor, Horne was chief digital officer at DMG Radio Australia. DMG Radio is owned by Ten chairman Lachlan Murdoch’s investment firm, Illyria.

Horne has also been Australasian, then international, managing director of Fox Interactive Media and has held a senior content and commerce position at Optus.

Please login with linkedin to comment

Latest News

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. So, we’ve recently […]

Partner Content

by Carat

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]