News Limited enlists InMobi weeks after ditching rivals

News Limited enlists InMobi weeks after ditching rivals
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News Limited has enlisted InMobi to help provide its new mobile ad solutions, just weeks after taking the service in-house after ditching rivals Big Mobile.

The publisher will use InMobi Studio, becoming the provider’s first local client, allowing News to create rich-media solutions for its advertisers itself.

Francisco Cordero, vice president and general manager of InMobi Australia described the move as “a significant milestone in the expansion of our innovative platform business in Australia”.

The suite, which uses the HTML5 authoring platform, is cloud-based and allows pre-coded suggestions including gesture, animation, video, geo-location and mini games, as well as social media integration.

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