Imagination and Telstra have teamed up to launch an official ‘Sydney New Year’s Eve’ app.
The app features a New Year countdown, a maps section to show vantage points for the NYE fireworks and to share location with friends, and it lets users take part in an interactive light show and send messages to the Harbour Bridge throughout the night.
After clinching Kylie Minogue as creative ambassador for this year’s New Year’s Eve celebrations in the city, Imagination is connecting revelers to the celebrations in a new way.
Imagination director Heath Campanaro said: “As if having Kylie on board wasn’t enough, thanks to Telstra’s involvement, the public can now participate in the event like they never have before. Kylie brings the glamour and Telstra brings the colour and connection.
“Thanks to new technology and social media, we will help people usher in the New Year with friends and family near and far. They can connect in real time by taking part in a stunning light show or through sending instant messages to the bridge pylons. It’s all about creating magical, memorable moments that people can share on New Year’s Eve.”