Google rolls out enhanced AdWords day after court win

Google rolls out enhanced AdWords day after court win
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Google has rolled out a new feature for its lucrative AdWords platform a day after winning a High Court battle over the use of them by advertisers.

If yesterday's ruling had gone against the search giant Google could have been facing serious questions over the future of its money-spinning platform.

The new enhanced campaigns feature is designed to optimise campaigns across multiple devices, to allow advertisers to better target customers.

A bid adjustments feature allows people to alter their bids for search terms across locations, for example paying more for people closer to your shop, and times of day.

In blog on the new feature posted this morning by Sridhar Ramaswamy, senior vice president of engineering, he used the example of a pizza shop searching for customers.

He said: “With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place.

‘Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”

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