Fitzy and Wippa dominate YouTube's top 2012 viral ads
Nova’s comedic duo Fitzy and Wippa were viral stars last year, winning three places on YouTube’s top ten viral ads list including the top spot.
The Nova funny men took out number one with their parody of YouTube sensation Gangnam Style called ‘Aussie Battler Style’.
The spoof video has accumulated 2.257 million views while their version of hit single Call Me Maybe came second on the list.
The duo’s send up of hit song Battle Scars, which poked fun at Wippa’s weight battle and featured the song’s singers Guy Sebastian and Lupe Fiasco, finished fifth.
Meat and Livestock Australia, which is gearing up for its next Australia Day lamb push, claimed two top 10 spots.
Karen Stocks, head of new products and solutions for Google Asia Pacific, told B&T she was “fascinated” by the range of diversity in the Australian YouTube Viral Ad Zeitgeist report.
The top 10 viral ads range from the more traditional 16-second spots, such as Carsales’ ad in 10th, and a video by DC Shoes which clocks in at just less than 10 minutes.
One important ingredient in the recipe for viral success is authenticity according to Stocks.
“Australian audiences love authenticity and they love something that is a bit of fun – such as the Fitzy and Wippa parodies.
“They also love clever advertising that makes them think.
“Things like the Seductive Motion ad by Samsung Televisions is a very clever piece of creative that keeps you enticed the whole way through.”
Producing ‘premium’ video content does not need to be a focus, according to Stocks who said content can be instead be ‘popular’.
“We don’t need to have multi-million dollar productions we just need things that go ‘hey, this is a really great creative idea’…that people will enjoy, watch and share.”
Stocks said brands looking to create a viral video in 2013 need to keep in mind the context and device on which people will be viewing their spot.
“The common mistake advertisers should avoid is that a video is a video, is a video.”
“What we need to look at is the context with which people watch videos.
“The best way to do that is to think of yourself as a user and how that works differently for you.”
Stocks said it was great to see Australian companies trying new things and “gaining great traction”, but she said some businesses need to increase their efforts.
“Fitzy and Wippa’s success demonstrates there’s a real appetite for Aussie ads on YouTube,” Stocks said in a release.
“It’s an appetite that other local businesses have to yet to satisfy.”
Meanwhile, YouTube has also released the top ten movie and game trailers in Australia last year. See the full list as well as the videos below.
Top ten viral ads on YouTube in Australia, 2012
1. 'Aussie Battler Style' by Fitzy and Wippa
2. Call Me Maybe parody – 'Aussie blokes' version by Fitzy and Wippa
3. DC Shoes: Ken Block's Gymkhana Five: Ultimate Urban Playground
4. A Dramatic Surprise on a Quiet Square
5. Battle Scars parody 'Cookie Jar' by Fitzy and Wippa
6. Tomorrowland 2012, official after movie
7. Australia Day 2012 'Barbie Girl' , MLA
http://www.youtube.com/watch?v=k81_KP56oL0
8. 'Throw Another Steak on the Barbie', MLA
http://www.youtube.com/watch?v=3fXoEZVCsjQ
9. Seductive Motion, Samsung Televisions
http://www.youtube.com/watch?v=Dt3SWp9IjkA
10. carsales.com.au
Top ten trailers on YouTube in Australia, 2012 (movies and games)
1. Reveal Trailer – Official Call of Duty: Black Ops.
3. Ted Official Red Band Trailer
5. The Dictator – Official International English Trailer
6. Halo4: Forward Unto Dawn – Trailer
7. Battleship Final Trailer 2012
8. Les Miserables – International Trailer
9. Marvel’s Avengers Assemble 2012 Official trailers
10. The Dark Knight Rises – Official Trailer # 3
Please login with linkedin to comment
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.