ESPNcricinfo launches new products ahead of Ashes and IPL

ESPNcricinfo launches new products ahead of Ashes and IPL
SHARE
THIS



ESPNcricinfo has launched a number of new products and sections for cricket fans across online and mobile services in time for the IPL 2013 season and the Ashes.

Among the new products, the portal has launched ESPNCricinfo Match Companion as a social scorecard that will provide a second-screen match experience, combining standard scorecard information and stats with the functionality of social media.

This will allow fans to connect and engage with other fans and friends to chat, debate, play games, follow the chatter on Twitter and have tools to access in-depth stats, information and analysis.

Lance Peatey, head of digital strategy at ESPN, believes that the metrics show that ESPNcricinfo remains a market leader in Australia and around the world.

“Our latest developments for the IPL across web, mobile and tablet demonstrate our commitment to innovative technology that will ensure ESPNcricinfo continues to serve fans with the best coverage anywhere and anytime,” he told B&T.

“We plan to adapt a number of new features developed for the IPL within our coverage of the upcoming Ashes series in England, and given the time difference with Australia we anticipate ESPNcricinfo to have a lot of morning users taking in the overnight highlights with our video match reports and expert analysis that is second to none.”

Peatey also revealed an exclusive one-on-one video series with Shane Warne that will run from May and lead into the Ashes in England.

“Warnie sat down with ESPN’s Russell Barwick after the recent series in India and gave us his take on all things past and present around Australian cricket. It’s compelling viewing, and one of many features we have planned for the upcoming Ashes series in England."

Please login with linkedin to comment

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]