303Lowe wins out on Qantas Frequent Flyer project

303Lowe wins out on Qantas Frequent Flyer project
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EXCLUSIVE: 303Lowe has scored a major win after picking up a major piece of digital work for Qantas Frequent Flyer following a pitch.

Earlier this month, B&T revealed that four agencies were in the hunt for the digital project work Qantas had put out to pitch.

B&T understands that Razorfish, R/GA and Deloitte were the other agencies pitching for the undisclosed project, understood to be part of the airline's push to strengthen it's loyalty program.

303 boss Nick Cleaver said the result strengthens the agency's relationship with Qantas, as they already enjoy a spot on the retained agency roster.

He told B&T: "From our point of view it's a fantastic win against some noteworthy competitors, and it's a very significant building block in our relationship with Qantas."

The project, understood to contain a large element of campaign work, is set to start immediately and roll on into next year, although Cleaver would not be drawn on specifics at this stage. 

Earlier this year Qantas launched an above the line push for the Frequent Flyer program with a TV campaign via Droga5 featuring a replica of the Mars Rover probe.

 

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