Dedication to the Apple brand is still strong, with almost one in five Aussie iPhone users saying they would never switch to using an Android phone, even if they were paid $1 million, new research has revealed.
Despite this, a free phone would be enough for a third of Aussies to switch from an iPhone to Android or vice versa, according to the study by MyDiscountDeals.com.
The study also found that one in four Millennials have admitted they would give up avocado on toast for two years to afford the iPhone X.
Giving up coffee for a year was the second most common sacrifice Millennials were willing to make years to save the funds required for the $1,500 iPhone. This was followed by foregoing Netflix for 12.5 years.
According to the research, those over 35 are more attached to their coffees than younger generations, with only 10 per cent saying they would forego coffee for a year for the iPhone X.
Overall, saving for a house and this year’s Christmas presents are more important to Aussies than buying the new iPhone X.
However, priorities differed between generations, with 64 per cent of Millennials stating that saving for a house was the most important, compared to 61 per cent of over-35s listing this year’s Christmas presents at the top of their savings agenda.
Here are some of the other findings from the research:
- Women (22 per cent) are less likely than men (14 per cent) to switch between iPhone and Android phones.
- 51 per cent of non-iPhone users said they wouldn’t give up anything to buy the new iPhone X outright.
- Nearly half of iPhone users would require at least a $500 cash incentive to make the switch.
- Mobile phone insurance is more popular among iPhone users, with one in seven iPhone users having insurance, compared with only one in 12 Android users.