RedBalloon Unveils New Gift Platform In Time For Christmas

RedBalloon Unveils New Gift Platform In Time For Christmas
SHARE
THIS



Australian online experience retailer RedBalloon has launched a new digital platform dedicated to gifting.

Similar to RedBalloon’s experience offering, Wrapped by Red Balloon works with a community of hand-picked local suppliers to discover and curate unique and personalised gifts in the market.

It is the first website built on the Shopify platform that allows credit transfer from one business to another, with RedBalloon customers able to access existing credit in their accounts for purchases on Wrapped.

The new site features a range of gift categories for every occasion – Christmas, anniversaries, house-warmings, as well as ‘him’, ‘her’ and ‘kids’ sections, and ensures gifts are delivered to customers quickly and on time with personalised SMS delivery tracking.

RedBalloon CEO Nick Baker said that while Wrapped may be the new kid on the block, gifting and great customer experience runs in the website’s DNA.

“It became obvious at Christmas last year that the physical gift range on RedBalloon was an extremely popular option for many people preferring traditional gifts at Christmas, as well as people in rural and regional areas who may not have a variety of experience options close to them,” he said.

“So we decided to clearly separate our offerings by focusing on experiences through RedBalloon and great gifts through Wrapped.”

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]