global design and strategy firm Frog has announced its first Aussie team, which will be based permanently in Sydney.
The new Sydney studio is the 12th in Frog’s network of global offices, and brings together talent from Australia and around the world. Frog Sydney creative director Tim Paciolla said the innovation evolution that Australia is undertaking has created the perfect environment for the firm to establish a permanent presence in the market.
“For Australian clients, we see our capabilities as being unique due to our ability to provide true end-to-end support, from ideation right through to end-product,” he said. “We’re excited about the opportunities ahead.”
frog started working in Australia in 2011, and since then, has partnered with leading brands including Optus, Commonwealth Bank, Melbourne Airport, ABC, and AGL.
“We are being approached by Australia’s most forward-thinking businesses with more interesting problems than ever before, Frog CEO Harry West said.
“Australian companies are looking to transform their customer experience, and we’re here to share that journey with them.”
Frog’s unique approach, developed over the past 47 years, combines design with technology and growth strategies to create products, services and experiences designed to move markets.