After months of debating, Twitter wars and speeches, today we find out who will be the 45th President of the United States- Hillary Clinton or Donald Trump. Social media has been going crazy with people (and celebrities) tweeting
#ImWithHer or #VoteTrump
This has been the first Presidential campaign where social media has played a defining part for the candidates. According to the Quintly study, Clinton posted 1,462 times on Facebook and 2,836 on Twitter between May 1st and October 31st. Trump published 1,456 posts on Facebook and 2003 Tweets during the same period. Check out below for more of Quintly’s research.
But before that, a stack of celebrities such as Madonna, Lady Gaga, Taylor Swift, Ice Cube, Seth Meyers, the Kardashians, have taken to social media to let us know who they will be voting for.
— Bruce Springsteen (@springsteen) November 8, 2016
A photo posted by Taylor Swift (@taylorswift) on
A photo posted by Miley Cyrus (@mileycyrus) on
A photo posted by Boy George (@boygeorgeofficial) on
A video posted by #VoteHillary (@ladygaga) on
A photo posted by Courtney Love Cobain (@courtneylove) on
A photo posted by Kendall (@kendalljenner) on
A photo posted by Madonna (@madonna) on
— Patton Oswalt (@pattonoswalt) November 8, 2016
A photo posted by @amyschumer on
— Snoop Dogg (@SnoopDogg) November 9, 2016
— Scott Baio (@ScottBaio) November 8, 2016
— Clint Eastwood (@EastwoodUSA) November 8, 2016
Check out the research company’s indepth social media analysis of the US Presidential Elections 2016:
One thing that has never changed since May 2016 was Donald Trump’s lead over Hillary Clinton regarding their followers on both Facebook and Twitter. With 7.3 million fans on Facebook, he already had more than twice the amount than Clinton started with back in spring. However, the gap on their Twitter accounts has never been so large as that on Facebook.
Total Number of Posts
Both candidates have been very present on social media and have posted a significant amount. While Hillary Clinton has sent around 800 more Tweets than Trump during the last six months, they just show a small differences in the number of posts they published on Facebook.
Most social media managers aim for a high number of interactions on their published content as they hope to engage the followers. This is also true for political campaigns on social networks. On Facebook, interactions can be likes and reactions, comments and shares. On Twitter, these are replies, likes and retweets. Regarding interactions, Trump really shines. Not even in one month was he beaten by Hillary Clinton. Trump’s strongest month was July on both Facebook and Twitter. Clinton achieved the most interactions on Facebook in September, the most on Twitter also in July.