Yahoo Identity Solutions Extends Publisher Availability To Provide Publishers Better ROI
New Yahoo initiative promises publishers a better ROI that hopefully translates to…
Ricky Chanana Joins PubMatic As Director Of Advertiser Solutions For ANZ
Ricky Chanana to bring his energy & infectious spirit to PubMatic, just…
Haleon Selects PubMatic As Supply Optimisation Partner
PubMatic has announced the launch of a new collaborative approach to supply…
Retail Media In Australia: A Growing Opportunity
Everyone's talking the power & pull of retail media. However, it's yet…
Cross-Industry Team Led By IPG Mediabrands, SeenThis And PubMatic Creates Climate Action Marketplace
Here's a top initiative to help reduce adland emissions. Meanwhile, agencies remain…
The Future Of CTV In Australia Will Be Driven By Commerce Media Data
PubMatic's Paul Barry says there are exciting times afoot for CTV in…
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says…
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said…
PubMatic To Bring Programmatic Video Ads To Roblox’s Metaverse
Videos of Gina Rinehart shilling crypto schemes is sure to prove a…
Taking Commerce Media To The Next Level With Audience Extension & Offsite Advertising
One to read if you're ambitious and want to be at the…
Vevo Partners With PubMatic To Expand Programmatic Buying Across Its Global CTV Network
Devastating news for vibes at impromptu house parties as PubMatic commits to…
PubMatic’s Peter Barry Returns To APAC As VP, Addressability & Commerce Media
PubMatic's Pete Barry returns to the US. Categorically denies he's picked up…
New PubMatic Study Finds 70% of APAC Marketers Are Spending On In-App Advertising
PubMatic has released the results of a new study on trends in…
Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability
Much like the importance of daily flossing, this is a gentle reminder…
PubMatic Nabs Luke Smith From Seven West Media
Seven's Luke Smith quits for PubMatic. However, he's still in line for…
What A Practical Pursuit Of Ad Tech Sustainability Should Look Like
The question of what ad sustainability should look like gets the treatment…
PubMatic’s Jason Barnes On Activate: “It’s Definitely Not A DSP”
Here, B&T's chatting with PubMatic's Jason Barnes. Well, more politely nodded when…
PubMatic’s Sudipto Das: The Programmatic Supply Chain Isn’t One Size Fits All
This expert says programmatic supply chain isn’t one size fits all. As…
The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings
B&T's calling this your Q2 earnings wrap. We even considered wheeling out…
The Pandora’s Box Of Programmatic Advertising
Does the esoteric jargon around programmatic still make your head wobble? See…
PubMatic Launches Holistic Commerce Media Offering, Convert
PubMatic has launched Convert, a unified self-service advertising platform for commerce media.…
Playground xyz’s High-Attention Marketplaces Now Available With PubMatic
Playground xyz and PubMatic have partnered to bring the former's Attention Intelligence…
PubMatic’s John Martin Explains How OTT/CTV Publishers Can Create Maximum Value
Are you an OTT/CTV publisher wanting top value? Need something to read…
PubMatic Partners With SeenThis To Reduce Digital Video Ad Carbon Emissions
Adtech firm PubMatic has partnered with video streaming technology company SeenThis to…
NinaData Partners With PubMatic On Cookieless Ad Solutions For Publishers & Brands
NinaData has partnered with PubMatic to integrate its intent-based audience segments with…
PubMatic Launches Activate Supply Path Optimisation Tool For CTV & Video
Pubmatic has launched Activate, a new end-to-end supply path optimization (SPO) solution…
The Titans of Streaming Are Going To Up-Level The Ad Opportunity For Everyone
There's more to the streaming wars than having your Visa charged $16.99…
PubMatic Pinches Magnite’s James Young For Regional Director ANZ Role
Magnite's James Young jumps ship to PubMatic. Happy he no longer has…
PubMatic & Silverpush Partner For AI-Powered Ad Targeting
PubMatic has partnered with Silverpush to bring AI-powered ad targeting to brands…
PubMatic Integrates Comscore’s Proximic For Scalable, ID-less Targeting
Don't let this convoluted headline put you off when the convoluted body…
PubMatic Appoints Former Roku Exec Sandro Catanzaro As VP Product Management, CTV & Video
Adtech firm PubMatic has appointed Sandro Catanzaro as VP product management, CTV…
PubMatic Promotes Emily Yri To VP International Marketing
Yri gets a big new job at PubMatic. Still no word on…
The Future Of Programmatic CTV Buying Looks A Lot Like Linear
Here, PubMatic's Tim Purss talks the future of programmatic CTV buying &…
Women Leading Tech: PubMatic’s Brittany Lefave Talks Tech Sales & Supporting Colleagues
Are you loving B&T's Women Leading Tech series? Well, you'll possibly want…
In A Fast-Changing And Fragmented Market, Data Targeting On The Sell-Side Works For Everyone
Here, PubMatic's Brandon Lee talks data targeting on the sell-side. Which does…
PubMatic, Reckitt Join Ad Net Zero Global Group
PubMatic and Reckitt have joined the Ad Net Zero Global Group, joining…
Publishers Are Back In The Driving Seat As Buyers Mover Closer To The Sell-Side
PubMatic's VP of addressability, Peter Barry, delivers this top thought piece. One could…
Planning For The Future Of Broadcast With PubMatic
Future-proofing broadcast investments information goes best with a hot coffee! Just ask…
Wake Up And Smell the ☕ With Pubmatic
Do you want to future-proof your broadcast investments, while drinking coffee? Well,…
CTV Publishers Benefit from Separated Demand And Tech Platforms
Here, Pubmatic's Mike Chowla gives expert advice on connected TV. Alas, nothing…
