Amazon To Fix Alexa Fault After Reports Of “Really Creepy” Laugh

Amazon To Fix Alexa Fault After Reports Of “Really Creepy” Laugh
SHARE
THIS



Technology and retail behemoth Amazon has vowed to fix a problem with its virtual assistant after owners of Alexa-activated devices reported them to be cracking up at random for no reason.

A number of people have reported weird laughter from their Alexa devices since February, with some describing it as “creepy”.

Amazon said in a statement it was working on a solution to the hilarious (no pun intended) problem.

“In rare circumstances, Alexa can mistakenly hear the phrase ‘Alexa, laugh’,” the company said.

“We are changing that phrase to be ‘Alexa, can you laugh?’, which is less likely to have false positives, and we are disabling the short utterance ‘Alexa, laugh’.

“We are also changing Alexa’s response from simply laughter to ‘Sure, I can laugh’ followed by laughter.”

Amazon only launched its Alexa-enabled devices in Australia last month, with SBS, News Corp, Village Cinemas and Southern Cross Austereo all announcing integration partnerships.

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]