Adobe Mocks “Hovering” Art Directors In Hilarious New Video

Adobe Mocks “Hovering” Art Directors In Hilarious New Video
SHARE
THIS



Ever had a micro-manager who stands over your shoulder and watches your every move? An art director who hovers incessantly providing ridiculous feedback? Well, Adobe has created a funny new video to promote its solution to this common issue among designers.

Worked with agency mcgarrybowen Amsterdam, Adobe showcases how you can help manage the ludicrous requests from your hovering art director by using Adobe Stock.

In the video, a designer and his hovering art director create an extravagant last-minute artwork for their fictional client, Wolfbear ginger bear, using images entirely from Adobe Stock.

The final artwork features over 100 individual Adobe Stock images, including a baby bear, a wolf, an astronaut, a tornado, and a particularly epic volcanic explosion.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]