All The Gossip & Photos From Heineken’s City Shapers Festival

SHARE
THIS



Come on a magical adventure with Andrew Gott, community manager at property management company Equiem, who was lucky enough to attend the Heineken City Shapers Festival. Gott and the other guests boarded an exclusive train from Southern Cross Station to a Kensington warehouse where they were taken on a wild around the world adventure.

I wish I was spontaneous enough to jump on random trains, having no idea where I’d end up, but generally my journeys have a destination in mind.

Last Thursday’s 19.04 from Platform 3 at Southern Cross, dressed in emerald green Heineken livery, was the very first I’ve boarded with absolutely no idea what was in store at the end of the line. The ice cold beer handed over as I boarded was the second clue that this was not a Public Transport Victoria-endorsed wagon.

Twenty minutes after chugging out of Melbourne’s CBD, we arrived at a warehouse with it’s own abandoned train station. My companion Maheena and I took one uncertain look at each other and headed inside to a room clad in black fabric. We were handed another chilly Heineken and followed the teasing croon of a distant saxophone. 

Following the crowd, we passed three stunning ladies in separate peep show boxes, lit in iconic Amsterdam red. The source of the sax was in the next room, a solo player in a spare white space, before we entered what appeared to be the event’s beating heart – a cavernous space with a jazz singer called Mama at one end and an enormous bar serving Heineken margaritas at the other. Cheery Deliveroo staff carrying trays of Huxtaburgers and lobster rolls milling in between, of course.

Doing our best to play it cool, we grabbed a beergarita each and got into the groove. In a Manhattan loft in a Melbourne warehouse, sipping on a Mexican cocktail made with Dutch beer, we mused on how well whoever was tasked with bringing Heineken’s vision of City Shapers to life did their job.

The bejewelled Mama continued to serenade as we rubbed shoulders with Melbourne’s own city shapers, until a voice over the PA informed us that the next train had… arrived? Surely the party wasn’t over just yet.

Before we had a chance to question, two Chinese dancing lions stormed the room as we were ushered through a door (which I know wasn’t there five minutes ago) to what appeared to be Singapore.

The air was thick with steam from a row of night noodle market stalls, as chefs cooked up pork belly bao, pad thai and sticky ribs and the drinks continued to flow.

The space was electric, neon in fuschia and cyan lined the walls and what can only be described as a tattoo glory hole (poke an appendage through a black opening, remove it five minutes later to find said appendage newly decorated by a hidden artist) sandwiched between tea leaf readings and a Korean dance mat machine. We couldn’t quite believe our luck, and New York felt like a distant memory. 

Giddy with anticipation, we were pondering the existence of one more city when in burst a delegation of Brazilian dancers who lead us through to the third and final room: Rio.

The space exploded with the feathers, rhinestones and colour of the Sambadrome, our jaws could not have possibly dropped further… I was having so much fun living in the moment I nearly forgot to Snapchat it – the horror! Looking around, my fellow world travellers could not believe their luck.

The night was capped with a riotous DJ set from DJ Tom Loud’s Hot Dub Time Machine, a flawless succession of OG booty shakers beginning in 1954 taking us through to 2016.

The crowd throbbed it’s way from Elvis to Aretha, ACDC to Ace of Base, Whitney to the Spice Girls (As Ginger Spice would say ‘easy V doesn’t come for free, she’s a real lady’) with very little concept of time or place. The Heineken continued to flow, and not long after 2016 arrived we realised we had a train to catch back to the real world. 

We’d made it from Melbourne to Amsterdam, New York to Singapore, and Rio back to Melbourne all in a night, jet lag free to boot. A truly grand event, it was clear that the designers had curated with love and care from the train pulling into Southern Cross to the seamless transition from one world city to the next. It was probably the most fun round-the-world ticket I’ve taken.

Please login with linkedin to comment

Latest News

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]

Domo Introduces New Data Security Software Solution
  • Marketing
  • Technology

Domo Introduces New Data Security Software Solution

Domo has announced it has introduced new cloud security technology for its Bring Your Own Key (BYOK) software, which includes unique capabilities like rolling generation of data encryption keys and a built-in kill switch. Domo BYOK is the first BYOK enterprise software solution for cloud analytics and business intelligence, and builds on the company’s existing security, compliance and […]

Shopper Media Group Grows Sydney & Melbourne Sales Teams
  • Advertising
  • Marketing
  • Media

Shopper Media Group Grows Sydney & Melbourne Sales Teams

Shopper Media Group (SMG) has continued to grow its Sydney and Melbourne sales teams to keep up with the demand for Smartlite Panels for shopping centres. Ashley Munro joins SMG as group sales manager for Sydney, having previously worked in a similar role at NOVA Entertainment. Laura Mason has been appointed as SMG’s business manager […]

RIO DE JANEIRO, BRAZIL - AUGUST 14:  Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)
  • Advertising
  • Media

Olympics, Census Prove Tough Hurdles For Media Agencies: SMI

Australia’s media agency market has experienced another tough month in August, according to the latest data by Standard Media Index (SMI). SMI noted the softer demand this time around was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1 per […]