The Facebook Features Small Businesses Need To Know In 2016

The Facebook Features Small Businesses Need To Know In 2016
SHARE
THIS



Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.

In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.

Bradshaw said Facebook should be the first social platform they consider.

“comScore’s latest research shows that Facebook reaches around 80 per cent of the digital population. The total amount of time spent by people on Facebook is 18 times greater than any other social media platform.

“While some businesses struggled to gain traction with Facebook advertising when it was first introduced several years ago, it’s definitely worth trying again.

“The company is offering increasingly sophisticated and targeted advertising options which can help small businesses to generate leads,” Bradshaw said.

As an example, Facebook now allows businesses to implement Identity-Based Pay-Per-Click Marketing. By uploading their mailing list into the Facebook advertising portal, businesses can isolate Facebook users with matching phone numbers or email addresses.

This provides advantages over traditional email marketing campaigns as companies can target customers multiple times in their advertising feed. In contrast, sending someone a series of emails is more intrusive and could result in them unsubscribing from the mailing list.

Another great lead generating feature that many businesses have been slow to adopt is the “Call Now” button which can be incorporated into Facebook local advertisements. The button allows customers to contact a business with one click on their mobile phone.

Implementing a paid search activity doesn’t mean businesses need to give up hope they will be able to generate new visitors to their page.

Facebook users can still share sponsored posts with their friends which can lead to a significant number of clicks. For example, an interesting and engaging sponsored post could attract 1000 paid clicks which may lead to 2000 organic views.

In addition to capturing new leads, Facebook can be used as a tool to improve the customer experience.  One of the most exciting new additions to Facebook is Business Messaging.

This feature has been introduced in the US and allows customers to add businesses to their list of contacts in Facebook Messenger. Customers can then ask a business representative questions about their products or services and receive updates on the status of their order.

Businesses can also advise customers of special offers and provide them details about new products or upgrades.  It is expected that Business Messaging will arrive in Australia soon, providing unique marketing opportunities for companies of all sizes.

Bradshaw said marketers should look to capitalise quickly on Facebook’s new tools for advertisers.

“By being the first to adopt these tools you can gain a real advantage over your competitors,” he concluded.

 

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.