Even When Women Kick Butt, Australia’s Boardrooms Still Don’t Get It

Even When Women Kick Butt, Australia’s Boardrooms Still Don’t Get It
SHARE
THIS



At an industry function I recently attended, a young woman – who I guessed was in her 20s – approached me and asked a question. It was the same question I get asked over and over, and I’m sure it was the question I asked at that point in my career, too – “How do you do it all?”

Read my bio – including the bit that says two kids in primary school and a senior full-time position in a leading advertising agency – and on the surface, “How do you do it all?” means “Explain to me how you juggle work along with the demands of two young boys”. I could talk about how I manage the minutes in my day and I’m sure it would be a helpful answer to a fair question.

people-mimhaysom-hero[1]

However, if I assume, instead, that I’m being asked to share what my journey has been like throughout my career:to get to a place where I have a senior leadership role in a mostly male-dominated industry, manage to have kids along the way, keep a seat at the table, have pay equity with my male colleagues and maintain a healthy family life, then it’s a great question.

The fact the question keeps getting asked raises two obvious points. One: that so far nobody, including myself, can deliver a reliable, repeatable pathway to achieving “it all”; and two: the data continues to support the fact that – even if women do manage to get close to ‘doing it all’ – the gender pay gap is still widening; meaning that in our supposedly enlightened times, women are still less likely to earn as much as their male counterparts.

Even when women do kick butt, Australia’s boardrooms still don’t get it

The number of women sitting on Australia’s top corporate boards has more than doubled in the past four years, but is still only at 17.6% (according to the Australian Institute of Company Directors). This is an appalling number. Especially in light of the evidence that having women on board is good for the bottom line. A study by the Reibey Institute showed Australian companies with women directors delivered 8.7% higher returns on equity over a five-year period than those run by all-male boards. Bolstering the argument, reports from the US (Catalyst ‘The Bottom Line: Corporate Performance and Women’s Representation of Boards.’) show markedly higher financial performance for companies with more women board directors: Return on Equity (53% above those with less female board members), Return on Sales (42%) and Return on Invested Capital (66%).

Entrenched thinking: Women, even at the top of ladder, will settle for less on the pay front

And here’s the worst. Women who do manage to successfully climb the ladder and make it near or to the top, are rewarded with a pay cheque that is as much as 45% lower than their male counterpart. (Workplace Gender Equity Agency – WGEA – Report 2015). This is an issue that is so systematically entrenched in the Australian workplace that WGEA holds workshops with titles like ‘Pay equity advanced: advanced strategy and analysis for pay equity’.

Yes, we can flood the world with workshops, but data shows that the gender pay gap is widening, with latest ABS (Australian Bureau of Statistics) figures putting the gender pay gap in Australia at a record high of 18.8%.

Is there something women aren’t doing at the pay negotiation table that men are?

This is the difficult – the WGEA calls it the ‘double bind’ that women experience when it comes to negotiating pay.

Attempts by women to assertively argue their value are viewed more harshly than when a man exhibits the same behavior, which results in women being less likely to put forward their case for higher pay.”

 

And if you think this is a problem limited to women working their way up the ladder, think again, because it also affects women who’ve supposedly made it all the way to the top such as Sheryl Sandberg (Facebook COO) who observes, “No wonder women don’t negotiate as much as men. It’s like trying to cross a minefield backward in high heels”, referring to the double standards and judgment many women feel comes with negotiating assertively.

How do you solve the problem without asking women to behave like men?

It starts at the top. We constantly hear it’s impossible to change the entrenched culture of an organisation. If the hard work has been done to put in place strategies and actions in our organisations to promote the advancement of women, then the clear, measurable and achievable objectives for management around changing the culture should be a KPI. High performing organisations are committed to not only achieving, but smashing KPI’s.

Reward women who are great performers – that sends an important message right through the organisation. And if there is a massive imbalance of female representation at the board level – then fix it. Get more women on the board. (40% of M&C Saatchi’s leadership team is female).

Share knowledge. I tell my story to anyone who asks. I don’t have a secret sauce – on the contrary – I want to share the benefit of my experience and the outcomes that followed, with as many women as possible. The last thing women need is an adversary in the form of other women in the workplace.

Mentoring is the glue holding the whole thing together

I still believe mentoring is the most impactful thing we can do. You have to inspire women coming up the ranks to stick at it, to navigate the minefield, to not imitate the behaviour of their male colleagues, but to define and refine their own unique strengths and approach to building their career. Sometimes the quickest and most effective way from A to B is to ask for directions.

I still have a mentor. He is brilliant, and has unknowingly shaped my career path and given me absolute clarity at critical decision-making moments during my work life. He has actively pushed me into roles I sometimes thought were beyond me, and encouraged me to compare myself to all of my contemporaries, not just the female ones.

If there isn’t a suitable mentor at your organisation, go out and find one

Our Industry bodies such as The Communications Council (‘She says’) and The Marketing Academy provide mentoring forums and opportunities, but while those opportunities are fantastic, they are offered to a select few, and not many agencies have ‘mentoring programs’ in place.

As agency leaders, it is the responsibility of all of us to give support and guidance to the next generation of talent: to help them be brilliant, and to help the females amongst them step up and onto a more level playing field.

Mentoring is absolutely a key KPI, and should be treated as such given the value that doing it well can deliver to the business. If there is no formalised mentoring program within our companies, then we have already failed.

From a business perspective, it is well beyond our best interests to even the playing field. It’s insane not to tackle and change business culture to support women on the way up the corporate ladder. If we don’t, not only do we run the risk of losing great talent along the way, we are accepting the world viewed through the lens of just half its population.

Mim Haysom is managing partner of M&C Saatchi Australia. Yesterday (8 March) was International Women’s Day. To mark the occasion, M&C Saatchi hosted a ‘Women’s Breakfast’  that featured inspirational talks from high-flying female staff and clients and announced the Group’s new mentoring program. 

Latest News

Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director
  • Marketing

Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director

Ikon Communications has appointed Melissa Roberts as agency director, Ikon Melbourne. Roberts will report directly to CEO Lesley Edwards and will take a key position on Ikon’s national leadership team. Edwards said she was delighted Roberts has decided to re-join the Ikon family to lead its burgeoning Melbourne office, as the agency embarks on an […]

HT&E Chairman Tenders Resignation Following Adshel Sale
  • Media

HT&E Chairman Tenders Resignation Following Adshel Sale

Here, There & Everywhere (HT&E) has announced that Peter Cosgrove has tendered his notice to retire as chairman and a director of the company. Cosgrove has been on HT&E’s board for 14 years and chairman of the company for five of those years. The resignation of Cosgrove comes just after oOh!media acquired HT&E’s outdoor media […]

by B&T Magazine

B&T Magazine
Cut out letters on keyboard
  • Advertising

Advertisers Should Enrich Australian Culture, Not Fake News Merchants

Australian News Channel CEO, Angelos Frangopoulos, has urged Australian advertisers to carefully consider how their media investments impact Australian society. Applauding the ACCC’s digital platforms inquiry, Frangopoulos said its outcome would be “absolutely critical”, not just for Australian media companies, but for Australian culture. “This is about Australian stories being told by Australians,” he said, […]

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman
  • Advertising
  • Campaigns
  • Marketing

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman

Professional networking platform LinkedIn has unveiled a consumer-targeted social campaign featuring Aussie members expressing their own takes on success. The campaign, titled ‘In It Together’, is based on the insight that the traditional notions of success have changed and is no longer defined by securing a corner office or a promotion. A survey conducted by […]

Weight Watchers Launches First Global  Marketing Campaign
  • Campaigns

Weight Watchers Launches First Global Marketing Campaign

Weight Watchers International has launched its first global marketing campaign that celebrates the liveability of the WW Your Way+TM program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of the company’s “Season of Impact” and marks two firsts […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.