Entertainment Emerges As A Key Digital Battle Ground

Entertainment Emerges As A Key Digital Battle Ground
SHARE
THIS



In this opinion piece, Michael Gill from business advisory firm Dragoman and former editor of The AFR, says the big global media companies now realise the huge earning potential of a hit show or movie and it’s creating a rather expensive war for those wanting to snare the rights…

The dimensions of the struggle over entertainment are becoming clearer by the day.

35e8b53

Netflix first upped the stakes by investing in its own product — a line in the sand being its very large cheque for House of Cards.

In 2015 a few elbows were shoved out in the form of Amazon Prime’s subscription model (media is a significant part), HBO’s tentative steps into on-demand video and the rapid development of streaming options by broadcasters in local markets from Tokyo to Sydney.

Google appears to be entering game at a point that may be aimed at Apple, but could also be a large-scale channel play.

So the entertainment content game has become heated. Studios seem to be retreating toward blockbusters while traditional distributors are at war with the VOD disruptors in the battle for rights.

Amazon paid $US10 million at the the Sundance Festival for Manchester by the Sea, knocking off traditional distributors like Sony or LionsGate with the heft of its cheque book. Netflix was equally aggressive, paying slightly lesser amounts for the rights to less marketable product.

Distributors are attempting to head off the threat with debates about the metrics of streaming audiences and how that translates to awards (a signifiers of bankable talent). But that might not be the issue.

What Netflix, Amazon and Google offer is the chance to monetise directly the content that appeals to global audiences. The more they turn that to cash the more they can decide the true awards: cash paid to the content creators.

This latest entertainment game is still new and we don’t yet see the full effect of content makers like HBO in the on-demand market (they are tied to the profitable legacy of broadcast and pay TV).

At least for the next few years it should be fun making movies — for those with the right ideas.

This article originally appeared on B&T’s sister business site www.which-50.com

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]