Digital Transformation: Be Prepared For Constant Change

Digital Transformation: Be Prepared For Constant Change
SHARE
THIS



The term Digital Transformation is growing in popularity after the Government’s new found technology and innovation agenda, but few seem to be able to grasp just how dramatic change will be. The ANZ managing director at software company Progress, Craig Law, looks at how fast digital technology disrupted media industries in the past decade, business have only one option: adapt or die.

It’s easy for an organisation to overlook the need for change, but the trend is clear. Silicon Valley based Constellation Research Analyst Ray Wang stated that digital disruption will replace four of the top 10 incumbents in industries, including financial services, hospitality and travel.

Craig Law

“We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organisations must shift to keeping promises—no matter how their customers interact with them,” said Wang.

Industry 4.0

To show how inescapable digital transformation is, let’s look at a more traditional sector like manufacturing.  Industry 4.0 or the fourth industrial revolution is a term used to describe how technology has totally disrupted the status-quo. Smart manufacturing, such as factory automation and environmental surveillance has replaced traditional processes.

This new industrial paradigm includes smarter robots, additive manufacturing, the Internet of Things and a host of other technological wonders. According to a Gartner Report, organisations adopting IoT will grow 50 per cent in 2016, reaching 43 per cent of organisations overall. Gartner estimates that slightly more than half (56 per cent) of businesses in asset-intensive “heavy” industries will have implemented IoT by the end of 2016, and approximately one-third (36 per cent) of “light” or “weightless” will do so.

But what good is all this industrial wonder if the customer experience is lacking? The role of information technology is vital to fully reaping the benefits of the new digital age.

Consider the transactional aspects surrounding a product. You need to make sure that inventory, supply-chain management/ERP and delivery/distribution/tracking systems are integrated and real-time to create an optimal customer experience—or all those production advancements could merely result in excess inventory. Furthermore, it doesn’t matter if the customer is on a website or a mobile app, the experience needs to be connected and holistic to drive revenue and profit.

Tipping Point

We’re at the tipping point; businesses must embrace change and accept that it will be constant in the new digital age. The Internet of Things, Cloud infrastructure, IaaS, PaaS and SaaS—represent some of challenges developers must keep abreast of. But these challenges also represent an opportunity for tech to drive business goals, and not the other way around.

Businesses that grasp this and embrace change will be the ones that survive. Resisting these changes will leave executives, managers, and their companies powerless. Organisations must pivot ahead of these social, organisational, and technological shifts or risk being left behind.

What’s in it for you?

So how can you digitally transform your business? First, clean up your digital shop front window – leverage technology to truly personalise web experiences across whatever screen is being used.

For IT, it means modernising existing applications and directing the course new business applications will take. Mobility and compelling web experiences for users across all channels must be centre stage.

Digital Transformation includes the change of an entire organisation to become more agile, delivering exciting customer experiences. Customer facing apps and websites are just the beginning of that journey.

Lastly and most importantly, businesses preparing for digital transformation must understand that change is constant. Digital Transformation requires strong leadership to drive change, but it also requires a vision for what parts of the company you want to transform. Those that thrive will be the ones who embrace and are prepare to transform their company into an agile mobile operation that adapts to their customer’s ever-changing needs.

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]