Cannes Bloggers: “Gender Inequality Is High Talk But Low Action”

Cannes Bloggers: “Gender Inequality Is High Talk But Low Action”
SHARE
THIS



B&T’s Young Lions bloggers, UM’s Charlotte Berry (left in photo below) and Grace Espinoza, are back with their latest postcard from Cannes. And this time they’ve dropped in on a session with none other than Facebook guru Sheryl Sandberg…

BOOM! Just attended the Gender Equality session hosted by P&G with Sheryl Sandberg, FB COO, Tina Brown, Live Media, Madonna Badger, Badger and Winters, Michael Pritchard, the host from P&G.

Screen Shot 2017-06-23 at 7.30.31 am

When Pritchard told the festival he was going to host a talk on gender equality, their response was that it was an old topic that has already been talked about. This is problematic in itself, and symbolic of the movement towards gender equality stalling.

Here are the facts, 28 per cent of advertising depicts women negatively, men speak out seven-times more than women for what the want, and the Fortune 500 CEO list is only five per cent women.

The inequality chat has high talk index but low action and outcome index. The world is still lacking positive role models to lead this action. We are more comfortable when we stick to the stereotype which is why they are so hard to break.

However it’s been proven that brands acting on gender equality is extremely beneficial, garnering eight to 10 per cent more positive sentiment. There is no “trade off” for using powerful women in advertising.

In fact, we have a responsibility to do so in order to normalise gender equality – you can’t be what you can’t see. So how can you check whether conscious or unconscious gender bias exists? Empathy. Ask yourself if you would be comfortable acting in that ad.

Here are the top tips for action:

1. Madonna Badger – get a mentor, be a mentor

2. Tina Brown – make gender stereotypes uncool

3. Sheryl Sandberg – change the culture

4. Michael Pritchard – collaborate for good

As marketers we hold the power to redefine the image of gender inequality. Having two young women take out the Silver Young Media Lions is walking talking proof of girl power!

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]