Canne Day Four Blog: Ad Legends More Interesting Than A-Listers

Canne Day Four Blog: Ad Legends More Interesting Than A-Listers
SHARE
THIS



It’s day four at sunny Cannes 2015 and B&T’s two young cubs on the ground – Young Lion nominees Dan White and Simon Gibson from Clemenger BBDO (NSW) – share their adventures (during the day, not their evening ones). And like the pros they are the duo is avoiding the queues for the celebs and heading for the industry legends… 

Everyone saw Kim Kardashian yesterday and it seemed like everyone regretted wasting their time. We missed out, but we have managed to see some of the biggest names in advertising instead.

John Hegarty teamed up with Richard Curtis (the man who made every British rom-com) to tease us with a talk about their upcoming cinema ad equivalent of Sir Bob Geldof’s Band Aid. An ad aimed at publicising a commitment from the UN to tackle a long list of global issues from hunger to gender inequality. They’re aiming to run it in every cinema in the world on September 25th, and they let slip that the spot features clay-mation animals representing every country in the UN. Given the team behind it, it probably won’t be the last time they are on a stage at Cannes for it.

Then we saw Jeff Goodby and Rich Silverstein, two legends of American advertising. They got up and, for one hour, they reminisced about the highs and lows of their time running their agency. It wasn’t particularly structured. There was no clear outtake. No awkward agenda. Just two friends and business partners talking about the last 32 years and it was great. They played some of their favourite work. They talked about missing out on winning IBM due to one awkward elevator faux pas. We learnt a lot.

Four days into the talks, it seems a bit odd that this was really the first time we’d seen advertising people speak about advertising on the main stage. While some of the big names from outside the industry offered great insights, it was encouraging to see the legends of the industry outdoing the A-listers.

 

Please login with linkedin to comment

chipotle Designworks

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]