ZenithOptimedia has announced the appointment of Rebecca Sharpe to a new role as director of digital data analytics.
Sharpe, who will work across ZenithOptimedia and Performics clients, joins from client-side customer transformation and lead data analytics roles at Brisbane Marketing, TAL Insurance and Compare the Market.
She is finishing her thesis on purchase intent and brand loyalty concepts in customer loyalty programs.
Ros Allison, head of digital at ZenithOptimedia said: “As the agency for the Open World, we harness live data analytics streams across every element of customer interaction and exposure to understand motivators and performance triggers. Rebecca shares our passion for understanding customers through the data they generate. She has the rare combination of deep data mining and information management skills, as well as the strategic and digital marketing skills to drive customer participation and optimise conversion.”
Sharpe added: “I’m very attracted by ZenithOptimedia’s Open World approach and focus on live data. I’m looking forward to working with clients to provide data-driven insights across customer acquisition and retention through technology management and data analytics.”