Women In Media: It’s LOUD’s Lorraine Jokovic
For today’s Women in Media profile, we chat to the CEO of LOUD, Lorraine Jokovic, about her (guilty) love of cheese and following her intuition.
Describe your average day?
Busy, of course. I’m a morning person so I always try to keep them free of meetings because I’m more productive then. I can get emails, reports, presentations done much more efficiently and then my mind’s clear for meetings in the afternoon.
That’s the theory anyway. Given we are a service industry we have to be available for our clients. So, sometimes the theory doesn’t always work.
While each day is different, which is what I love about this industry, there are the consistent everyday needs that require my attention; staff meetings, client catch-ups, presentations etc. It’s often a long day starting at 7am and ending around 7pm.
What’s the most challenging thing about your job?
Staying on strategy. We’ve worked really hard to carve out a position for the agency and in order to deliver it we need to stay on top of delivering services to our current clients, innovating in terms of new product and services and ensuring our new business pipeline is strong.
What drives you?
I’ve loved this industry since I was a kid. And, throughout the years I’ve had the good fortune to work with some fabulous clients to grow their brands and business. I’m passionate about inculcating brands in to popular culture and how that’s so much more than a 30 second spot.
What’s the hardest brief you’ve ever received or hardest job to execute?
I think the hardest job I’ve ever had is the one I have now. In particular when it comes to making sure I have the time and the right counsel for my staff. They’re a great team and it’s key for me to be able to develop each and every one of them to reach the goals they’ve set for themselves.
What would be your ultimate role?
I’m not moving from this one for a while. But I love being the supporter of an empowered team.
What’s your proudest professional moment?
When I took over LOUD as CEO and owner. I’d worked here for 12 years at that stage and knew what I wanted to achieve. Buying the agency has allowed me to chase my vision.
What’s your quirkiest attribute?
You’ll have to ask the team here. But I think they’ll tell you my memory loss and that I’ll tell you the same story again and again.
One thing no one knows about you?
The first place I lived in Australia was the immigration hostel in Melbourne after we arrived in Australia.
While my parents went straight to work finding jobs and a new place to live, my brother and I loved the hostel with its dining hall, shared accommodation and play areas for kids. We felt like it was a permanent holiday.
What are advertising/marketing’s biggest challenges or threats?
I think we’re fighting to keep the leadership position in the communications mix. This is a tough business that’s been through some difficult times. But the opportunity for creating value from the change is enormous. We need some visionaries back in the industry.
What do you think are the most exciting things in the marketing and creative world at the moment?
I think the new talent we have coming through is fabulous. I had the privilege of chairing the Communications Councils IPA… two day course recently. What a talented, diverse group of people they were.
The challenge for the industry is twofold I believe; providing them with the opportunity to apply their talent in the current agency structure and holding on to them. They’re our future.
Is there anything you’d do differently in the industry given the chance?
I would be far more confident about my point of view, I would have spoken up and not been shy about putting my opinion on the table and I would have started my own agency much earlier.
Hardest lesson you’ve had to learn (in or out of workforce)?
Intuition is your strongest asset. Follow it.
Tea or coffee?
Coffee
Cats or dogs?
Dogs
Guilty pleasure?
Cheese
What’s your favourite TV programme?
House of Cards
What turns you on, emotionally, creatively, spirituality?
Kindness
What turns you off?
Selfishness
What profession other than your own would you like to attempt?
Photographer/filmmaker
What profession would you not like to do?
Accounting
Women in Media, both awards and the forum, will be held on August 19 at the Sydney Randwick Racecourse, with final tickets now on sale, the Power List taking nominations for another week, and the People’s Choice award now open to voting.
Please login with linkedin to comment
Advertising Standards Bureau Australian Commercial Radio Awards Dentsu Aegis lorraine jokovicLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.