BBC Worldwide Australia and New Zealand (ANZ) has appointed Vizeum Australia Pty Ltd to provide media strategy, planning and buying across the region.
The appointment will see Vizeum provide strategic support to grow the BBC Worldwide brand in this territory, working with genre and franchise brands and business areas including channels, live entertainment, e-commerce and retail. Vizeum will work closely with the BBC Worldwide team to deliver on the local ambition to build the reach, revenue and reputation of the BBC.
The tender process was run over a two month period, with Vizeum successfully winning the account from a competitive shortlist of agencies.
Linda Deubel, director of brands and marketing for BBC Worldwide ANZ said: “Vizeum delivered an impressive pitch. It was evident that passion, rigorous strategic planning and creative flair all intersected during the tender and presentation. It’s an exciting phase of growth for BBC Worldwide and I look forward to collaborating with Vizeum to unite the BBC brands and our premium content with audiences across all media platforms.”
Nick Behr, managing director, Vizeum Sydney said: “Vizeum is thrilled and proud to take on the responsibility for such an iconic brand. We look forward to a true partnership, to grow the BBC business in Australia and NZ.”
Vizeum is a full service media agency, providing 360 degree media strategy and planning solutions across all media channels. Vizeum is part of the Dentsu Aegis Network, and Dentsu Aegis is wholly owned by Dentsu Inc., Asia’s largest advertising agency.