Val Morgan national sales director Tristan Wyse has announced the appointment of Hannah Pritchard as group sales manager in the Sydney cinema sales team.
“Hannah is a great addition to the team we are building at Val Morgan. With excellent connections externally across the media industry and solid experience leading a number of successful teams, I’m confident she’ll be a fantastic fit for our business. Add to our growing talent pool the impressive slate of films ahead, and it’s set to be yet another outstanding year for cinema.”
Pritchard brings a wealth of experience and knowledge to the role at Val Morgan with a strong out-of-home background after spending 3 years at oOh! Media, together with direct and corporate sales experience from her time in the UK. Her recent achievements include being part of the team that scooped the award for ‘Best Concourse Advertising’ at the 2014 International Moodie Awards, as well as being nominated this year as a finalist for the ‘Rising Star’ award through the Outdoor Media Association.
“Cinema is a truly exciting advertising channel for brands. With the fantastic movie line up ahead, unrivalled impact and huge engagement, cinema is a unique opportunity for advertisers. I’m delighted to be joining the Val Morgan team,” said Pritchard.
Other Val Morgan news this week included the release of new research which proves that cinema significantly improves advertising effectiveness, delivering a 40% increase in the key metric of brand consideration.