Report: Australian Newspaper Readership Falls, Magazine Audience Rises
Print continues to prove the vampire of Australian media. As in it refuses to die, not that it's scared of crucifixes.
Newspapers: SMH Retains Top Spot For Readership In Surprisingly Upbeat News For Publishers
Like vinyl records, cheese fondue and Daryl Braithwaite's career, it appears the humble newspaper's back in fashion.
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Study: Cinema Goers Like Local Ads
This article into cinema advertising comes with all the glamour of the Oscars. So make sure you frock-up before reading.
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Global Cinema Ad Launched For Richard Curtis’ Global Goals Campaign
The new ‘global goals’ for sustainable development will be unveiled by the United Nations on September 25th, 2015 ...
Cinema Creates Happy Thoughts About Brands, Says Val Morgan Research
The Power of Cinema Research study proves that cinema lifts positive brand sentiment by 42%.
Brands To Think Engagement Over Reach For Cinema Ads
Advertisers need to think beyond reach metrics and consider how ads are actually viewed day to day, says Val Morgan.
Campaign: Tigerair Gives Infrequent Flyer Club Second Marketing Push
The campaign for Tigerair will feature the airline’s first ever cinema advertisement.
Val Morgan Named Global Cinema Innovator Of The Year
Val Morgan bags 'Cinema Advertising - Innovator of the Year' award at the Screen Advertising World Association.
Val Morgan Unveils New Cinema Ident
Val Morgan showcases the dynamic, emotive power of cinema with the launch of a new pre-show ident.
Val Morgan Appoints Group Sales Manager
Hannah Pritchard takes on the role for the Sydney cinema sales team.
Val Morgan: Cinema Goers Likely to Consider Brands
Val Morgan has released the first results in the Power of Cinema series. The series aims to demonstrate the value of inc...