Twitter, Inc. has announced its financial results for its third quarter 2018 reporting Q3 year-over-year revenue growth of 29 per cent and DAU year-over-year growth of nine per cent.
Q3 revenue totaled USD$758 million, an increase of 29 per cent year-over-year, or an increase of 30 per cent year-over-year when excluding the approximately USD$7 million of revenue in Q3’17 (its final quarter with reported revenue) from our fully-deprecated TellApart product.
Meanwhile, advertising revenue totaled USD$650 million, an increase of 29 per cent year-over-year. § Total ad engagements increased 50 per cent year-over-year while cost per engagement (CPE) decreased 14 per cent year-over-year.
Data licensing and other revenue totaled USD$108 million, an increase of 25 per cent year-over-year.
US revenue totaled USD$423 million, an increase of 28 per cent year-over-year and international revenue totaled USD$335 million, an increase of 30 per cent year-over-year.
Speaking on the results, Twitter CEO Jack Dorsey said: “We’re achieving meaningful progress in our efforts to make Twitter a healthier and valuable everyday service.
“We’re doing a better job detecting and removing spammy and suspicious accounts at sign-up.
“We’re also continuing to introduce improvements that make it easier for people to follow events, topics and interests on Twitter, like adding support for U.S. TV shows in our new event infrastructure.
“This quarter’s strong results prove we can prioritize the long-term health of Twitter while growing the number of people who participate in public conversation.”
According to the results, average monthly active users (MAU) were 326 million for Q3, compared to 330 million in the same period of the previous year and compared to 335 million in the previous quarter.
This may have been impacted by a number of factors including GDPR, decisions we have made to prioritize the health of the platform and not move to paid SMS carrier relationships in certain markets, as well as a product change that reduced automated usage and a technical issue that temporarily reduced the number of notifications sent.
Discussing the results, Twitter CFO Ned Segal said: “Our third quarter results reflect our success with advertisers, delivering revenue growth of 29 percent and better than expected growth across most products and geographies.
“We are demonstrating Twitter’s unique value proposition for advertisers through innovative ad formats, better relevance and continued improvement in ROI.
“Advertisers are choosing Twitter to reach the most valuable audience when they are most receptive.”