Twitter Ramps Up Native Video

Twitter Ramps Up Native Video

This story was originally published by

Twitter is stepping up its video efforts by testing in-feed promoted videos and is expanding the the number of partners and verified users which can trial in-stream video. Video ads are reportedly set to be sold based on cost-per-view. And in a move that is sure to get people talking the social giant is expanding its native video testing.

SHARE
THIS



Twitter announced today that it is giving advertisers, brands and publishers more tools to serve video on its network with a beta test of Promoted Video and an expansion of its native video testing.

In March, Twitter launched a test to streamline viewing of videos in user timelines. The experiment, offered to a limited set of partners including the NBA, used Twitter Cards to display native video and give users a one-tap viewing experience. Not surprisingly, Twitter said it has found that such videos are engaged with and viewed more than videos served as a link in tweets.

50shades-screenshotTL-png_0

Twitter hopes to build upon that momentum with Promoted Video, which is also an expansion of its Amplify program. Promoted Video will be sold on a Cost Per View basis; advertisers will only be charged when a user starts playing a video. Advertisers will also have access to “robust video analytics, including completion percentage and a breakout of organic vs. paid video views,” Twitter senior product manager David Regan wrote in a blog post.

Twitter is also expanding its native video testing, “with select content publishers and verified users.”

“The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter,” Regan wrote.

For more see Marketing Land’s report here.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]