Twitter launches Amplify locally

Twitter launches Amplify locally
SHARE
THIS



Twitter has launched Amplify in Australia with advertisers L’Oreal and Samsung joining Network Ten and Southern Cross Austereo for the launch.

Full statement below:

"It’s no secret that people tune in to Twitter while they are watching TV programs to connect with stars and fans alike. So today we’re pleased to tell you that Twitter Amplify, our product that links these two activities more closely than ever, is coming to Australia.

2013 was a great year for Twitter becoming the social soundtrack for television, as broadcasters and brands know that Twitter drives audience engagement and loyalty. Kicking off 2014, we are working with our media partners Network Ten (@channelten) and Southern Cross Austereo’s (@SCrossAustereo) celebrity news brand Scoopla, as well as advertisers L’Or√©al and Samsung, to launch Amplify in Australia.

@CelebScoopla and @LorealParisAU are collaborating on an exclusive video program on Twitter for the Golden Globes, the Grammys and the Oscars. Meanwhile, @channelten and Samsung (with the username @SamsungStadium scheduled to be reactivated from late January) are working together to extend broadcasting of the XXII Olympic Winter Games in Sochi, Russia on Twitter. Thanks to these @TwitterAmplify partnerships, users will receive spectacular and timely content that rounds out their TV experience or reminds them to tune in for these award shows and sports broadcasts.

Southern Cross Austereo Director of Digital & Innovation, Clive Dickens said, “This is another great example of SCA's portfolio approach to native advertising solutions. Scoopla & Twitter Amplify come together seamlessly to ensure L'Oreal is not only integrated into the social conversation around the awards season but adds to it, through entertaining branded content. We look forward to the campaign rolling out and to further Amplify partnerships.”

Network Ten Chief Sales Officer, Louise Barrett, said: “We’re really excited about this latest addition to our digital advertising offering. Twitter and television go hand-in-hand. Audiences are increasingly discussing television in the social space, sharing their reactions to nail-biting season finales and thrilling sporting moments. We want to make the most of this new dynamic between audiences and programming.

“Twitter Amplify is an innovative way to engage with these audiences while they are most active, reaching the social conversation wherever it happens, and allowing us to measure how socially responsive people are to television campaigns,” she said.

Twitter’s Amplify program enables media owners to publish video to Twitter and then jointly monetise the premium content by creating sponsorship packages, powered by Promoted Tweets, to “amplify” the reach of the video content distributed via the media owners’ Twitter handle(s).

For advertisers, it extends the reach of TV sponsorships into mobile and social areas, letting them tap into the social conversation on Twitter. It also provides a multi-platform strategy essential to satisfying users’ needs to consume content whenever or wherever they want it.  

And it’s already proven: Twitter is a key driver for multi-platform strategies with 76% of users accessing the service on mobile, and 95% of the public social conversation around TV happening on Twitter… Twitter is a natural TV companion. This is particularly true for live sporting events.

We saw some great examples of this in Australia recently at the #Ashes and during the #MelbourneCup, where TV audiences were simultaneously watching a broadcast and having an ‘only on Twitter’ experience.

These two Amplify partnerships will run over an 8-week period from mid-January to March covering the awards season and the Winter Olympics. So enjoy watching more great, relevant content from these partners and sponsors!"

Please login with linkedin to comment

Latest News

Host/Havas Creative Chief Darren Spiller To Depart
  • Advertising

Host/Havas Creative Chief Darren Spiller To Depart

Creative agency Host/Havas has announced that its chief creative officer, Darren Spiller, will be leaving the agency. Spiller joined Host as its chief creative officer in January last year and then assumed the same role when the agency merged with Havas in October 2017. Host/Havas has received of a long list of creative accolades this […]

by B&T Magazine

B&T Magazine
Creative Agency Launch Project Management Tool Hassl
  • Media
  • Technology

Creative Agency Launch Project Management Tool Hassl

Yesterday at TedX Melbourne the team behind award-winning Melbourne based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Jackie Crossman
  • Media

Women In Media Profile: Jackie Crossman

B&T has spared no expense with today's top Women in Media profile, save for suit hire, corsage and dry-cleaning.

by B&T Magazine

B&T Magazine
Kantar certified by Google as a verified Measurement Partner
  • Technology

Kantar certified by Google as a verified Measurement Partner

The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their media spend performance on Google owned platforms. Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from campaigns and for independent measurement of audience reach from campaigns on Google properties. Kantar CEO Eric […]

THIS
  • Advertising
  • Marketing
  • Media

Final Call! B&T Late Entries Close Today!

B&T Award entries officially close at 5pm today! Good news if you've almost finished, bad news if you haven't started.

by B&T Magazine

B&T Magazine
Australian Women’s 15s World Cup Bid Kicks Off
  • Campaigns

Australian Women’s 15s World Cup Bid Kicks Off

“It’s 2018”, is something you hear a lot when you talk to the players, coaching staff and fans involved in Rugby AU’s bid for the ‘Rugby World Cup Women’s 2021’ tournament. There is this sense that they are not only ready for a greater stage, but raring to go. As one player said “Ready?! We’re […]

Aussie Silk Brand Harnesses Kardashian Marketing Power
  • Marketing

Aussie Silk Brand Harnesses Kardashian Marketing Power

Shhh Silk is an Australian brand that quickly grew in popularity among celebrities like Gisele Bündchen and Kim Kardashian West. Shhh Silk has just received a $1.8 million order from a very large brand in the US, and CEO Olivia Carr’s projections is for this to be a $50 million business in five years’ time. […]

SaaS Player Taps oOh!media Chairman Tony Faure To Lead Its Board
  • Media
  • Technology

SaaS Player Taps oOh!media Chairman Tony Faure To Lead Its Board

Software-as-a-service (SaaS) company ReadyTech has announced the appointment of Tony Faure as its new chairman. Faure is the chairman of outdoor giant oOh!media and data intelligence platform PredictHQ. He is also a non-executive director of digital mortgage company Uno Homeloans, content platform Stackla and specialised media company Medical Media. Faure is regarded as being one […]

Women In Media Profile: Melanie Lindquist
  • Media

Women In Media Profile: Melanie Lindquist

There are only three criteria to be profiled in Women in Media: be female, work in media and enjoy a good profiling.

by B&T Magazine

B&T Magazine