A record number of 32 gold pencils were presented at last night’s annual AWARD Awards, in a celebration the most outstanding creative communications work in the Asia Pacific region.
Held at Sydney’s Town Hall, the ceremony also delivered 96 silver awards and a further 127 bronze.
Whybin\TBWA Group Melbourne led the way with six gold pencils across Promotion and Experiential, Branded Entertainment and Content, PR, and Poster and Outdoor, while Saatchi & Saatchi Sydney followed closely with four gold awards across Film and Video, Creative Innovation, and Direct Marketing.
Clemenger BBDO New Zealand, DDB Group Melbourne, JWT Sydney, Leo Burnett Sydney and Red Fuse Communications Hong Kong each received three golds, while Colenso BBDO and FCB New Zealand both received two, and M&C Saatchi Sydney, Ogilvy Beijing and Song Zu all scored one.
Presented by Wieden+Kennedy’s Dan Wieden, the Chairman’s Choice award went to Clemenger BBDO New Zealand for their ‘Mistakes’ campaign for New Zealand Transport Agency.
Wieden said: “There were some fantastic pieces of work here. The thing about Mistakes was the choice of talent on camera – two men of different levels in the society and a child involved. The whole concept of the accident stopping, the parents getting out and talking to each other was so compelling it just broke your heart when it was over.”
The award for Network of the Year went to Leo Burnett, with Leo Burnett Sydney taking the prize for Agency of the Year. ANZ topped the list for Client of the Year, and Revolver/Will O’Rourke took home Production Company of the Year.
Recognising the most prolific of entrants, Creative of the Year was awarded to Matt Lawson, Colenso BBDO – an award that recognises those being credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).
Concluding the presentation, David Blackley was inducted in the AWARD Hall of Fame, celebrated for outstanding achievements such as his 36 year career with Clemenger Group, co-founding the AWARD Awards and a long list of industry awards.
Mark Harricks, Chairman of AWARD, said: “This really was a night to celebrate the outstanding creativity in our region, with an unprecedented number of gold pencils awarded. The standard was exceptionally high – and made for an insightful judging experience for this year’s jurors! Thanks to everyone who gave up their time to participate, and congratulations to all of this year’s winners.”
Check out all the winners here.