Network Ten has launched phase two of its ‘Always On’ nationwide consumer marketing campaign, promoting its latest line-up of shows to come in the next month.
From Sunday 7 October, Ten will be premiering four new shows including Game of Games on Sunday nights, Blind Date on Monday nights, Ambulance Australia on Tuesday nights and The Bachelorette Australia on Wednesday and Thursday nights.
The ‘Always On’ multi-platform campaign will continue to use a range of media including large format digital outdoor, retail, digital taxi backs, radio, transit, digital and social.
Network Ten’s head of marketing and social media Brad Garbutt said: “Like our shows, we’re going big with phase two of the campaign. We’ve never had more fun getting creative in engaging and exciting our core 25 to 54 audience through this campaign. We’re combining broad-reaching assets like outdoor billboards and transit media with more targeted advertising channels like radio, social and digital that give us the flexibility to adapt messaging for each of our shows.
“What’s great about Ten’s programming strategy is that we’re now programming for 50 weeks of the year. The ‘Always On’ campaign is aimed to continually remind audiences and advertisers that we’re investing in creating premium entertainment content that gets them talking.”
Programs still to come on Ten this year include How to Stay Married and The Secret Life of 4 Year Olds. Ten will then kick off 2019 with another full slate of entertainment including I’m A Celebrity … Get Me Out of Here!, Chris & Julia’s Sunday Night Takeaway, Dancing with the Stars, Changing Rooms and Bachelor in Paradise.