Ten Unveils Consumer Marketing Campaign To Promote New Line-Up

Ten Unveils Consumer Marketing Campaign To Promote New Line-Up
SHARE
THIS



Network Ten has launched phase two of its ‘Always On’ nationwide consumer marketing campaign, promoting its latest line-up of shows to come in the next month. 

From Sunday 7 October, Ten will be premiering four new shows including Game of Games on Sunday nights, Blind Date on Monday nights, Ambulance Australia on Tuesday nights and The Bachelorette Australia on Wednesday and Thursday nights. 

The ‘Always On’ multi-platform campaign will continue to use a range of media including large format digital outdoor, retail, digital taxi backs, radio, transit, digital and social. 

Network Ten’s head of marketing and social media Brad Garbutt said: “Like our shows, we’re going big with phase two of the campaign. We’ve never had more fun getting creative in engaging and exciting our core 25 to 54 audience through this campaign. We’re combining broad-reaching assets like outdoor billboards and transit media with more targeted advertising channels like radio, social and digital that give us the flexibility to adapt messaging for each of our shows.

“What’s great about Ten’s programming strategy is that we’re now programming for 50 weeks of the year. The ‘Always On’ campaign is aimed to continually remind audiences and advertisers that we’re investing in creating premium entertainment content that gets them talking.” 

Programs still to come on Ten this year include How to Stay Married and The Secret Life of 4 Year Olds. Ten will then kick off 2019 with another full slate of entertainment including I’m A Celebrity … Get Me Out of Here!, Chris & Julia’s Sunday Night Takeaway, Dancing with the Stars, Changing Rooms and Bachelor in Paradise.

Please login with linkedin to comment

Network Ten Ten

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]