Telstra’s Marketing GM Robin Parkes Appointed NewsLifeMedia COO

Telstra’s Marketing GM Robin Parkes Appointed NewsLifeMedia COO
SHARE
THIS



NewsLifeMedia CEO Nicole Sheffield today announced the appointment of Robin Parkes as chief operating officer.

In this newly created position, Parkes will be charged to drive operational efficiencies and the growth of business units. Reporting to Sheffield, the role is effective from Monday 21 September.

Sheffield said: “Robin is a highly experienced and respected media executive who is a tremendous asset to our business. She will be responsible for strategic execution and operational efficiencies across brand, audience development and profitability. As the transformation and growth of our business continues this is an important appointment for the ongoing evolution of NewsLifeMedia.

“Robin’s impressive media and content background will be integral to driving our goals and enhancing our market leading position as we expand into new markets and launch innovative new products and services.”

Parkes is a senior media executive who has demonstrated experience in leadership and strategy across both traditional and digital media. Previously she has held a number of senior leadership positions, most recently as general manager, marketing operations, Telstra.  Prior to this she was the inaugural CEO of Freeview TV, and executive director of Magazine Publishers Australia. Ms Parkes holds an MBA from UNE with an undergraduate in Commerce.

She said of her appointment: “I am excited to join NewsLifeMedia and looking forward to the challenges of this newly created position. NewsLifeMedia is a dynamic content creation and delivery business renowned for innovation through brands, editorial and the way they connect with consumers. It is a privilege to be working with some of the most powerful and trusted brands in media in this country.”

Please login with linkedin to comment

vdopia

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]