Sydney Airport To Be Australia’s Leading Media Estate: APN Outdoor

Sydney Airport To Be Australia’s Leading Media Estate: APN Outdoor

APN Outdoor this week unveiled an extensive build program already underway at Sydney Airport that will reinvigorate and renew the space, transforming the precinct into Australia’s leading media estate.

B&T Magazine
Posted by B&T Magazine

Having officially announced the successful tender to oversee advertising in Sydney Airport’s T1 (International) and T2 (Domestic) terminals in May, APN Outdoor have since kept very busy as they undertake building and refurbishing some of the most impressive advertising assets seen on airport land in Australia and around the world.

With a keen focus on digital signage, and the highest quality light boxes both internally and externally, the market leaders have invested significantly to ensure that this space is fitted out with the most impressive sites, with the highest resolution and most up to date technology.

Installing over 80 new digital sites within T1 and T2, not to mention the widespread upgrades to existing sites, APN Outdoor are truly raising the bar in airport advertising, taking Sydney Airport’s advertising assets to new heights.

The overall Sydney Airport space is currently undergoing significant transformation throughout, upgrading existing retail environments and developing the duty free area among other things.

Sydney Airport general manager retail Glyn Williams said: “Sydney Airport’s improvement program will deliver a world-class airport experience for passengers, visitors and staff.  A key focus is ensuring a seamless travel experience for our passengers at every stage of their airport journey.”

APN Outdoor have subsequently designed their packs, through which the inventory will be sold, to reflect and enhance these journeys, and the overall cohesion of the entire airport experience.

“APN Outdoor’s redevelopment and renewal of the assets, both outside the precinct and within the terminals, further complements the seamless journey by adding another element of engagement for passengers and the many other visitors we see at the airport each and every day,” Mr Williams said.

Development within the airport space has officially begun with new builds and upgrades underway. APN Outdoor’s sales force will be promoting the assets out in market from mid-July onwards however the official handover date is October 1, when APN Outdoor will hit the ground running with their impressive new inventory expected to be live and fully operational.

Richard Herring, CEO, APN Outdoor commented on the developments: “The reinvigoration of Sydney’s T1 terminal and acquisition of T2’s advertising assets has truly bolstered and strengthened APN Outdoor’s airport offering. The busiest domestic and international terminals in the country are now a stronghold within our portfolio, and further proof that when you think airports, you need to think APN Outdoor.”