Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys

Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys

Australian marketers are in search of a new paradigm for digital media. Addressable media, or people-based advertising, is fast emerging as the preferred solution.

B&T Magazine
Posted by B&T Magazine

Signal and Econsultancy surveyed 358 senior Australian brand marketers and agency media buyers to understand the impact and future of addressable media within their organisations. We discovered that advertisers – frustrated with traditional digital media – are increasingly turning to people-based advertising for higher-performance outcomes. Addressable media empowers advertisers to target real, known customers rather than cookies, and they are reaping the rewards through significantly higher conversions and more effective campaigns.

Take a closer look at how Australia is tapping into people-based advertising in the infographic below, or read the full study here.

The-Rise-of-People-Based-Advertising-Cut