Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys

Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys

Australian marketers are in search of a new paradigm for digital media. Addressable media, or people-based advertising, is fast emerging as the preferred solution.

Signal and Econsultancy surveyed 358 senior Australian brand marketers and agency media buyers to understand the impact and future of addressable media within their organisations. We discovered that advertisers – frustrated with traditional digital media – are increasingly turning to people-based advertising for higher-performance outcomes. Addressable media empowers advertisers to target real, known customers rather than cookies, and they are reaping the rewards through significantly higher conversions and more effective campaigns.

Take a closer look at how Australia is tapping into people-based advertising in the infographic below, or read the full study here.



Please login with linkedin to comment

content Media using

Latest News

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]