Australian marketers are in search of a new paradigm for digital media. Addressable media, or people-based advertising, is fast emerging as the preferred solution.
Signal and Econsultancy surveyed 358 senior Australian brand marketers and agency media buyers to understand the impact and future of addressable media within their organisations. We discovered that advertisers – frustrated with traditional digital media – are increasingly turning to people-based advertising for higher-performance outcomes. Addressable media empowers advertisers to target real, known customers rather than cookies, and they are reaping the rewards through significantly higher conversions and more effective campaigns.
Take a closer look at how Australia is tapping into people-based advertising in the infographic below, or read the full study here.