Survey: 78% Of Aussies Say “No” To 100% Foreign Ownership Of Fairfax

Survey: 78% Of Aussies Say “No” To 100% Foreign Ownership Of Fairfax
SHARE
THIS



A new survey of Aussie newspaper readers has found 78 per cent don’t want Fairfax Media to be 100 per cent owned by either of the two US private equity firms currently bidding to own the publisher outright.

According to the survey by Roy Morgan Research, only 17 per cent of Australians say that overseas owned institutions should be allowed to buy Fairfax outright while five per cent can’t say.

However, the study found a majority of Australians (53 per cent) are in favour of allowing overseas based institutions to own a minority stake in Fairfax. A larger majority of Coalition voters (59 per cent) are in favour of this option for Fairfax than ALP supporters (51 per cent).

Melbourne & Sydney more protective of Fairfax against 100% foreign ownership

  • Only 12 per cent of Melburnians are in favour of allowing overseas owned institutions to bid for 100 per cent of Fairfax while 83 per cent of that say no.
  • Sydney: 13 per cent in favour and 78 per cent against.
  • Other Capital Cities (Adelaide, Brisbane and Perth): 23 per cent in favour and 74per cent against.

Commenting on the survey, Roy Morgan CO Michele Levine said: “Today 78 per cent of Australians say ‘No’ to the prospect of an overseas owned institution buying 100 per cent of Fairfax. Huge majorities of both ALP supporters (86 per cent) and also L-NP supporters (77 per cent) are against 100 per cent foreign ownership of Fairfax.

“However, 53 per cent of Australians are open to a minority foreign stake in Fairfax. Slightly more L-NP supporters (59 per cent) are in favour than ALP supporters (51 per cent),” Levine said.

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]