Study: Radio Remains King For Aussie Workers

Study: Radio Remains King For Aussie Workers
SHARE
THIS



A new study has found that 40 per cent of Australians love listening to the radio during their working day and the more we work the longer we listen.

The study by Roy Morgan Research found that 7.2 million Australians aged over 14 (36 per cent) agree that “radio is an important part of my daily routine”.

People working full time are the most likely to make a daily habit of radio (41 per cent), just ahead of retirees (40 per cent), and part-time workers (35 per cent).

Tuning in to the radio each day is less of a ritual among Australians without a job: 29 per cent of people on ‘home duties’ or who simply ‘don’t work’ agree it’s an important part of their daily routine, ahead of 27 per cent of people who are unemployed and looking for a job, and 23 per cent of non-working students.

Percent who agree, “Radio is an important part of my daily routine”

 

7213a

The average Australian employee spends almost two and a half hours (147 minutes) listening to radio on an average weekday. This is half an hour more than people who aren’t employed (114 minutes).

Furthermore, increasing time spent at work correlates to more time spent listening to radio: from 126 minutes per weekday on average among people who put in up to 15 hours a week, rising to 172 minutes a day among the nearly million Australians who work 51 or more hours a week.

Average time spent listening to radio on a normal weekday

7213b

Commenting on the study, Roy Mogran’s CEO Michele Levine, said: “For many working Australians, radio is an important part of their daily routine. Many employees are tuned in to radio during their working hours—whether it’s streamed through a desktop or personal device, heard over speakers in the retail store, bar or restaurant, or playing all day on a construction site.

“Not only does this give radio a distinct edge in terms of reach, but a potentially more valuable audience. Full-time workers who say radio is an important part of their daily routine earn over $6,000 more per year on average than other full-time employees.”

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine